In the last podcast, we talked about magalogs. Today we're focusing on bookalogs.

Not unlike a magalog, a bookalog is a unique marketing tool because, as I explain in today's podcast, a bookalog stands out in the pile of mail you get each day.

If you'd like to know more about bookalogs (or magalogs) beyond what I touch on in this podcast, visit MagalogGuy.com. You'll find a number of free resources covering the magalog family.

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