Experts On The Wire (An SEO Podcast!)
Latest Episodes
111: How To Tackle Advanced eCommerce and Technical SEO w/Luke Carthy
In this episode: How to handle out of stock products (we get quite detailed here) Crawl optimization How to optimize content on product pages How to optimize content on category pages Internal search page optimization Handling content delivered in Java...
110: A Candid Conversation w/Barry Schwartz on His Story, Productivity, Core Updates & More
Today’s episode I think is an important one for anyone who’s a part of, or interested in, the SEO industry. Whether you’re an actual practitioner, maybe newer to the space, or just following along and love SEO – you’ll probably get something out of thi...
The Private Voice Memo I Made After Dinner With Gary Illyes [2017]
On April 4th 2017, I had the opportunity to sit down at dinner with Gary Illyes and about seven other SEOs (including Paul Shapiro, who was the one who nicely invited me). We got to ask him questions and chat about SEO and Google.
109: How To Find, Get… and Keep Featured Snippets with Izzi Smith
Yes, we chatted a LOT about featured snippets – and get pretty detailed with the tactics. Izzi has a lot of experience optimizing for all kinds of snippets and SERP features in her work with Sixt. She even breaks down exactly how Sixt got two snippets ...
108: How To Escape Content Mediocrity w/Henneke D
This show is PACKED with writing tips that will improve your SEO and marketing… including: What makes a great headline How to write a strong opening How to sell with copy Editing tools Attracting more customers to your blog And lots more!
107: A Masterclass In Modern Day Link Building w/Garrett French
I try not to be hyperbolic in titles – but when listening back to this episode, a “masterclass” is the description that keeps coming to mind. You can tell when I throw spontaneous and challenging questions out like “how important is link velocity?
106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ
On today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake th...
105: Proven Rules For Outreach & Link Building Success w/Gisele Navarro
Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns). In this episode: How Gisele landed six features from just fifteen emails Why link building is NOT just the s...
104: How To Drive More Traffic, Sales and Links (with less content) w/Daniel Daines-Hutt
This episode is packed with ideas for leveraging content to drive traffic and increase sales. Here are some of the things we covered: How he got one of the top 10 articles of all time on Inbound.org The SEO benefits of paid content promotion How to bui...
103: Dan Taylor on Javascript SEO, Service Workers & Mistakes New SEOs Make
Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including: The benefits of service workers and how to set them up (we get pretty detailed) Why the traditional SEO audit document is fl...