Dan is a Senior Technical SEO and Account Director at SALT Agency. We covered a LOT of topics in this conversation – including:

* The benefits of service workers and how to set them up (we get pretty detailed)
* Why the traditional SEO audit document is flawed
* How to handle the various challenges we encounter with Javascript frameworks
* How to optimize internal linking
* What the heck is Yandex Metrica?
* And LOTs more!

This episode was recorded in person at TechSEO Boost in Boston, November 2018.
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* The Technical SEO Reinassance w/Mike King
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Show Agenda and Timestamps

Episode Introduction and topic overview [0:22]
Dan’s Introduction [1:53]

Dan’s first introduction to SEO? [1:59]
Where did Dan get his technical seo background? [3:38]

Resources Dan recommends to help expand technical seo knowledge [4:20]

Salt Agency [5:45]

Audits at Salt [8:06]

What does Dan think about the modern day SEO audit and how does he approach audits? [8:14]
What types of incorrect ideas, mindsets to people knew to SEO continue to have? [10:35]
What is a Service Worker? [13:11]

How does it connect to cloudflare? [15:00]
Are there any CMS or platform limitations? [16:43]

Dan’s tool- Hreflang Checker [17:48]
Twitter Questions [19:20]

Drew- What’s the most important technical SEO aspect to know? For people starting out in SEO, where should they start in regards to technical SEO? [19:22]

Does Dan have a tool or process he likes to identify internal linking opportunities? [22:26]
Twitter Questions [23:24]

Farabi- Would you please talk about SEO strategy for a UGC website? And about AMP for video sharing services. [23:24]
Bill- How do you QC a service worker? What’s the worst that can happen technically when implementing one? [26:08]
I’d love to know if putting hours in a table has worked for other industries in GMB. It would be interesting to see if GMB would pull in a table for By Appointment Hours or something like that. [29:06]

John Mueller & Javascript [32:53]

Dan’s thoughts on John’s Javascript quote and Javascript in general [39:59]

How can PPC help SEO [42:14]
Ecommerce & E-A-T [44:18]
Yandex Metrica [47:48]
Where to find Dan online [50:00]
*

Tools Mentioned

Hreflang Checker- https://hreflangchecker.com/#/
Screaming Frog- https://www.screamingfrog.co.uk/seo-spider/
Sitebulb- https://sitebulb.com/
Cloudflare – https://www.cloudflare.com/
GIPHY- https://giphy.com/
Gliffy- https://www.gliffy.com/
Yandex Metrica-