Experts On The Wire (An SEO Podcast!)

Experts On The Wire (An SEO Podcast!)


Latest Episodes

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland
February 15, 2021

Tech SEO fans this episode is for you! If you are curious about what its like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,

120: SEO Ranking Factors, A/B Testing & The Evolution of Google w/Will Critchlow
January 19, 2021

What does Google core updates have to do with the now old concept of the Google Dance? The Google Dance was an SEO nuisance from years ago, and the core updates are a more modern challenge. The conn

119: Jon Morrow’s Proven Formula for Growing Blog Traffic With SEO
January 07, 2021

Jon Morrow has consistently and repetitively grown the blog traffic for several sites and organizations. In the early days of CopyBlogger, he helped take them to 3.5M page views a month. He then helpe

118: How To Help Large Organizations Win at SEO w/Melanie Phung
November 23, 2020

In this episode: How to work on SEO effectively with big organizations Working with both content and tech teams and how to get them to actually execute Why understanding the HISTORY of a company, o

117: Improve Your Rankings w/Internal Links, Automation for SEO & More w/JR Oakes
August 20, 2020

JR Oakes is the Senior Director of Technical SEO Research at Locomotive Agency and he has written for Search Engine Land, Search Engine Watch, spoken at SEMpdx and TechSEO Boost and is the founder of iCodeSEO.

116: Seizing The Image Search Opportunity w/Jess Peck
June 30, 2020

In this episode: How to find image SEO opportunities Image traffic attribution How to optimize for image SEO The value of using and testing with screen readers BEYOND accessibility What is visual search and how to optimize for it Listen Now!

115: How To Actually Do an SEO Ranking Analysis – w/Micah Fisher-Kirshner
February 02, 2020

In this episode: The differences between eCommerce SEO and B2B SEO (tactics and strategies) Crawl optimization on Seasonal Sites Developing internal SEO documentation How he helps companies needing operational expertise with SEO to help them grow – and...

114: Big Retailer SEO, Power BI, CTR & Rankings (Data) w/Claudia Higgins
February 02, 2020

In this episode: Doing SEO for a big retailer What an SEO Insight Technology Manager does Using PPC to Strategize for SEO Why/when/how to use Power BI What is the “data hulk”?! Does CTR actually impact ranking?

113: Advanced Analytics for SEO: Panel from TechSEO Boost 2019
February 02, 2020

This special episode was recorded live on stage at TechSEO Boost in Boston on December 5th 2019. I was honored to host a panel on Advanced Analytics for SEO with some really smart guests: Aja Frost – Hubspot Jim Gianoglio – Bounteous Colleen Harris – C...

112: Martin Splitt On Rendering, Crawl Budget, JS SEO, Treeshaking & More
December 09, 2019

In this episode: Does Google fetch all the scripts on a page? “Treeshaking” and how it can help your page’s performance Queuing time vs rendering time for Google When to use JS Frameworks or not Exactly how and when rendering counts against “crawl budg...