Gisele is Operations Director at NeoMam (who has helped companies like HomeAdvisor, Angie’s List and Expedia with content and link campaigns).
In this episode:

How Gisele landed six features from just fifteen emails 
Why link building is NOT just the same as “digital PR”
Getting big-name sites to link to you (with a different approach to link reclamation)
How to prioritize outreach
Why you SHOULD use templates for outreach
How to measure link building success
Dealing with “exclusives” for publishers
How much it COSTS for a content and link campaign
She even breaks down an exact campaign NeoMam is doing for Angie’s List
* And! Gisele answers YOUR questions from Twitter (we got so many, we couldn’t get to them all, but got to as many as possible!)

Listen Now!

Related Episodes You Might Like

* How to earn links with your own stock photo library w/Jason Thibault
* What link building success really looks like w/Mark Johnstone
* 300+ links from one piece of content in a “boring” industry w/Kerry Jones

Show Agenda and Timestamps

Episode Introduction and topic overview [0.22]
Gisele’s Introduction [1:16]

What about Link Building did Gisele fall in love with [1:32]

What Gisele does at NeoMam Studios [5:36]

Where does the content Gisele creates end up? [8:56]
What does the budget look like for the type of campaigns Gisele runs? [10:29]

Link Building and Digital PR [13:11]

What is the difference between Link Building and Digital PR (and what is PR, Link Building and Digital PR) [13:29]
Link Building Strategies [17:37]

Link Reclamation [17:46]
Twitter Question about Outreach- Alex Quay – How do you prioritise your outreach targets? (Eg Most likely to give a followed link, the contextual relevance of the site vs authority etc etc) [25:31]
Is there a typical size for an outreach list for a campaign? [29:39]
Why does Gisele like Templates and how can they be used in a way that’s effective? [30:54]
Twitter Question about Outreach- Andrews Suagstrup – Three best examples of “yes questions” to round off an email to get a dialogue started? [40:48]

Working with Journalists [48:10]

Twitter Question – Alex Quay – What advice would you give for building a successful, ongoing relationships with journalists? [48:19]
Twitter Question-  Mark Alves – What are best practices for unveiling a large dataset and accompanying findings? Should you provide embargoed access to one or more journalists?  [53:54]

Infographics- Twitter Question- Jason Thibault – How has link building via infographics changed in the last 2-3 years? [1:00:16]
Tools – Twitter Question – Vitalija Bay – Please name three main tools you use when doing outreach every day. [1:05:20]
Measuring Results- Twitter Question- Peak District SEOI – What would you call a good campaign? You create an article. And do outreach how many links are you aiming for, and what quality level in terms of DA, trust flow etc [1:12:04]

Where to find Gisele online & Webinars [1:18:37]

Tools Mentioned

Yesware- https://www.yesware.com/
Hunter-