Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

Latest Episodes

Creative Ideas to Build Your Brand on Instagram and Tiktok
February 16, 2021

This week we're looking at some creative ideas to build your brand and community on Instagram and TikTok. Instagram and TikTok have become marketing powerhouses, releasing new, interactive and fun features that keep audiences engaged. -

How to Use Social Listening and Customer Sentiment Analysis To Improve Your Content Strategy
February 08, 2021

This week we're digging into how to optimize your content strategy using customer sentiment. Customer service and community management can be difficult tasks, but they can also be incredibly beneficial to your content creation strategies. -

How to Test and Optimize Facebook Campaigns for eLearning and eCommerce
February 01, 2021

This week we're discussing the complex world of Facebook for Business, and how to test and optimize Facebook campaigns for eLearning and eCommerce. - Check out the video or podcast above.  Subscribe to our weekly live stream on Facebook,

How to Create a Visual Content Marketing Strategy
January 25, 2021

This week, we explore the world of visual content marketing and discuss best practices, brand guidelines, KPIs, and more! - Check out the video or podcast above.

How to Save Time and Sanity Using Automations
January 18, 2021

This week we're taking a look at some of the best industry tools for automations to help save you time and sanity. There's enough crazy out there. Give yourself a break. - Check out the video or podcast above.

How to Create Content That Resonates With Your Audience: 2021 Edition
January 11, 2021

It's a new year, and with it comes new challenges and opportunities. This week, we're discussing how to create content that resonates with your audience. Goodbye 2020, we won't miss you. Hello 2021! Please be good to us. -

Lead Scoring Tactics for Qualified Conversions
December 21, 2020

Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. - This is a sort of sequel,

Non-Linear Customer Journeys and How to Implement Them
December 14, 2020

What is a non-linear customer journey, and how do you implement one into your marketing strategy? - A customer journey map is a great tool and a visual way to represent a somewhat complicated process - the path each customer takes as they interact wit...

5 Lead Generation Tactics To Use For Your Next Webinar
December 07, 2020

In-person meetings are not coming back any time soon. - Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today fo...

Planning Your 2021 Digital Marketing Strategy: Trends to Watch.
November 30, 2020

2020 is almost over, and it's time to start planning your 2021 digital marketing strategy. - What's the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. - The 70:20:10 rule is a great way to add diversity and a consisten...