Digital Marketing from the Trenches Live at the Hive

Digital Marketing from the Trenches Live at the Hive


Top Social Media Hacks to Drastically Boost Audience Engagement & Views

March 28, 2022

Are your social posts not getting the attention you hoped for?


We can show you how to make the best out of your social media engagement with these hacks.


Let’s dive in!


What’s Working?

What's Working?


 


Reposting Your Content Properly

Reposting your content is a free way to increase its ROI, get more traffic, and save time.


You can repost to other platforms, but you need to ensure that it’s modified to fit your audience there.


Reposting Your Content Properly


 


Reposting Other’s Content Properly

One tactic for building a strong visual presence on social media is to curate your feed by reposting content created by other users.


  • Always give credit
  • Ask if it’s OK to use
  • Don’t pass other content off as your own
  • Don’t dramatically alter the content
  • Appropriately tag the user

Reposting Other’s Content Properly


 


Reposting Tools To Start Using Today

You can make your life even easier when reposting content using these tools:


  • Repost for Instagram
  • InstaRepost
  • DownloadGram
  • RePost Pro

Reposting Tools To Start Using Today


 


Reposting on TikTok

By reposting content on TikTok, you can train the algorithm. If a video went viral in the past, it might have a high chance of going viral again if it’s reposted!


  • Add Hashtags to your videos
  • Hop on Trending sound effects
  • Dabble in some duets and stitches

Reposting on TikTok


Consequently, if the video goes viral again, it’ll lead to more followers, views, and engagement.


Incorporating Trending Sounds 

Music is a key part of TikTok, as many viral trends come from songs and funny audio clips.


Consider using a sound that the community is already loving! You can browse for trending audio and playlists and see how others use them effectively. 


Let it spark your creativity! 


Incorporating Trending Sounds


Filters and effects on TikTok are tools that help you upscale the visual impact by fusing it with your creativity. 


Just like audio, filters can go viral as well. 


They allow you to showcase your brand personality, participate in trends, and are great ways to connect with your audience. 


Incorporating Trending Filters


Using the Discovery Page

How do you find these trending sounds and filters?

If you are looking for something specific, head over to your Discover Page, and you’ll see a list of popular assets such as filters, audio, hashtags and other creators’ profiles.


Using the Discovery Page


 


Using Search Filters

Now that you’ve navigated the Discover page, you can further filter your results. 


After using the search bar, click on the dots on the right. From here, you can choose filters for the videos shown to you. 


For example, “only show me videos that have been made this week.” 


Using Search Filters


Reposting Using Green Screens

IG Reels and TikTok have a neat feature called the Green Screen Effect!


There are many backgrounds to choose from that can put a fun spin on your content.


Reposting Using Green Screens


 


Reposting with Green Screens can be useful for highlighting positive comments, discussing topics that relate to your area of expertise, and reacting to content.


Reposting on Instagram Effectively

While there isn’t a native tool for reposting within IG, “regramming” is still possible.


Reposting on Instagram Effectively


Here’s why you should repost content:


  • Allows you to post more consistently, and build a community
  • If you have content that has proven to be successful, why not reuse it?
  • Reposting user-generated content that’s aligned with your audience builds credibility and trust
  • Helps connect your IG to the Shopping Catalog
  • Reposting IG Reels boosts organic reach

Reposting with IG Reels

How do you increase views and engagement? Repost on IG reels!

Reels have become a key frontier for organic reach on the app. Here are some tips:


  • Reels that feature people perform well
  • Audio can make a big difference
  • Add trending hashtags

The more people you reach with your Reels, the higher your chances that your follower count and engagement rate will grow.


Reposting with IG Reels


Posting YouTube Shorts

YouTube Shorts are hot for engaging viewers with short-form content. 


You can:


  • Cut long-form videos into snackable clips
  • You can use shorts to drive attention to your main channels
  • Drive engagement toward your business
  • Showcase behind the scenes videos
  • Use shorts to promote upcoming products, events, releases etc.

Posting YouTube Shorts


 


Reposting on YouTube Shorts

Reposting on YouTube is permissible, with a few caveats. Here’s how:


  • Ensure there are no watermarks 
  • Add #shorts tag to your video in order for your video to be classified as a YouTube Short
  • Add a relevant title and description for a higher ranking
  • Add all relevant tags
  • Create a playlist for different categories to increase visibility

Remember to be careful when posting to avoid copyright claims.


Reposting on YouTube Shorts


Time Factoring

You’ve spent hours or weeks researching, brainstorming, creating, editing, and polishing this new post (or campaign), and now it’s time to unveil it to the world.


But what’s the optimal time? Are all hours or minutes equal in the eyes of the algorithm?


Time Factoring


Boosting Strategy
  • Have a strategic goal in place
  • Maximize targeting options
  • Customize posts for each placement
  • Choose the right post
  • Set Reasonable Duration.
  • Provide clear CTAs
  • Test, Test, and Test

Boosting Strategy


That’s a Wrap!

Exploring creative routes and adding new elements to your content is a great way to improve engagement and showcase your personality!

Take advantage of tools that can boost the creativity of your posts on social media!


That’s a Wrap!


We hope you enjoyed learning about Top Social Media Hacks to Drastically Boost Audience Engagement & Views. If you’re looking for more great content, check out some of our other reads below:


Beyond Lead Gen: How to Engage Your Leads and Prospects


Drive Growth Like a BOSS by Repurposing Content


5 Steps to Creating an Omnichannel Strategy for your E-commerce Store