Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

Latest Episodes

Research. Strategize. Execute. 3 Pillars of Building Your Brand Online.
August 10, 2020

There are 3 important pillars to marketing any business and building a brand online. These are critical to success, without them you're going to be firing away with tactics that's like spraying bullets. -

The Unstoppable Power of Brands And Influencers: Two Heads Are Better Than One
August 01, 2020

Two heads are better than one, they always say. OK, I'm suddenly getting Fallout vibes of two-headed Brahmin in a post-apocalypse landscape, but that's not at all what I meant. No, we're talking real-world collaborations here.

Recipes for Writing Copy That Captivates and Converts: The Awesome Sauce
July 27, 2020

This week I have the tall order of writing about great writing - writing copy that captivates and converts. No pressure. Easy, right? Did I say writing enough times? - You've heard this endlessly, I'm sure. The same old advice. "Hey,

How to Bridge Organic with Paid to Reach Your Customers Everywhere – Wonder Twin Powers Activate
July 20, 2020

Remember when cartoons were weird, wonderful, and insanely creative? We do, too, but that's not really what we're talking about this week. - No, we're diving into yet another hot topic in the marketing industry right now. Can you guess what it is?

Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today
July 13, 2020

Hey everyone! We're taking a trip to the land of dinosaurs this week, and you're invited! No, wait, that's not right. It's more like back to the future, maybe. No, that's definitely not right. Whatever. What is beyond the welcome email?

Turning Zero Click Google Searches Into Opportunities For Your Business
July 03, 2020

Hey everyone! This week we're digging into the hot topic of Zero Click Google Searches. - Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used b...

Creative Digital Marketing Campaigns To Inspire Your Next Campaign
June 29, 2020

Hi everyone, we've got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we're here to share them with you. - I know, crazy, right? Top 5 lists! Woot.

Five Foundations of a Successful Digital Marketing Plan
June 23, 2020

This week we'll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads

How to Build a B2B Customer Journey
June 15, 2020

Let's take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. - Subscribe to our weekly live stream on Facebook,

Webinar Marketing : How to Create, Structure and Promote a Webinar Program
June 05, 2020

June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. - This week we're taking a deep dive into a topic that many businesses struggle with - how to promote a Webinar and execute successfully to increase conversio...