Digital Marketing from the Trenches : Live at the Hive

Latest Episodes
How to Save Time and Sanity Using Automations
This week we're taking a look at some of the best industry tools for automations to help save you time and sanity. There's enough crazy out there. Give yourself a break. - Check out the video or podcast above.
How to Create Content That Resonates With Your Audience: 2021 Edition
It's a new year, and with it comes new challenges and opportunities. This week, we're discussing how to create content that resonates with your audience. Goodbye 2020, we won't miss you. Hello 2021! Please be good to us. -
Lead Scoring Tactics for Qualified Conversions
Lead scoring can change the game of acquiring leads, and this week we're talking about lead scoring tactics that will allow you to focus your time on leads who are more likely to convert into actual customers. - This is a sort of sequel,
Non-Linear Customer Journeys and How to Implement Them
What is a non-linear customer journey, and how do you implement one into your marketing strategy? - A customer journey map is a great tool and a visual way to represent a somewhat complicated process - the path each customer takes as they interact wit...
5 Lead Generation Tactics To Use For Your Next Webinar
In-person meetings are not coming back any time soon. - Webinars are an excellent alternative, and a great way to build up a lead generation program and boost sales. To help, we will be discussing 5 lead generation tactics you can start using today fo...
Planning Your 2021 Digital Marketing Strategy: Trends to Watch.
2020 is almost over, and it's time to start planning your 2021 digital marketing strategy. - What's the best way to develop a solid digital marketing strategy? Use the 70:20:10 rule. - The 70:20:10 rule is a great way to add diversity and a consisten...
3 Black Friday Marketing Campaigns to Boost Sales Beyond the Holidays
With only another week to go, let’s talk about Black Friday marketing campaigns that you can use to boost sales beyond the holidays. - Black Friday Beyond! Sounds like a Twilight Zone episode. It’s not. It’s just 2020, and everything seems weird. -
20 Ways to Build & Engage Your Business’ Social Media Network
Let's discuss how to build your social media followers and improve engagement using proven high-level tactics and strategies. - Black Friday is around the corner, and now is a great time to ensure your social media networks are optimized and used to t...
How to Create and Launch High Performance Facebook & Instagram Campaigns With a Modest Budget
Let's take a deep dive into the complex world of how to create Facebook and Instagram campaigns and discuss some of the best methods, such as custom audiences and targeted content. - Check out the video or podcast above.
Optimizing Google My Business for Local Search Success
This week we're taking a deep dive into optimizing Google My Business (GMB) listings and how to post content for local search success. - If you don't have GMB set up yet, our step-by-step guide on getting your listing set up and verified is a great pl...