Digital Marketing from the Trenches : Live at the Hive

Digital Marketing from the Trenches : Live at the Hive

Latest Episodes

Beyond the Welcome Email: 10 Ways to Improve Your Email Marketing Today
July 13, 2020

Hey everyone! We're taking a trip to the land of dinosaurs this week, and you're invited! No, wait, that's not right. It's more like back to the future, maybe. No, that's definitely not right. Whatever. What is beyond the welcome email?

Turning Zero Click Google Searches Into Opportunities For Your Business
July 03, 2020

Hey everyone! This week we're digging into the hot topic of Zero Click Google Searches. - Google owns not only the largest search engine, but also the second-largest search engine (YouTube), the most-used operating system (Android) and the most-used b...

Creative Digital Marketing Campaigns To Inspire Your Next Campaign
June 29, 2020

Hi everyone, we've got a fun topic for you this week! The bees have found 5 creative marketing campaigns from local businesses in Waterloo Region that are killing it, and we're here to share them with you. - I know, crazy, right? Top 5 lists! Woot.

Five Foundations of a Successful Digital Marketing Plan
June 23, 2020

This week we'll be looking at the foundations of a successful digital marketing plan, and five fundamental Digital Marketing programs you need to be successful and grow your business online: Customer Reviews Citation Listings Google Ads

How to Build a B2B Customer Journey
June 15, 2020

Let's take a look at how to build a B2B customer journey from awareness to purchase. Understanding this process is the key to building successful relationships. - Subscribe to our weekly live stream on Facebook,

Webinar Marketing : How to Create, Structure and Promote a Webinar Program
June 05, 2020

June is here at last, and the first week just flew by in a heatwave. Stay hydrated, friends. - This week we're taking a deep dive into a topic that many businesses struggle with - how to promote a Webinar and execute successfully to increase conversio...

Interview: Sofia Lustgarten Biaggini from Quinta Quinoa plus Headless Commerce and Social Selling
May 29, 2020

The long weekend is behind us, we only got one glorious day of perfect weather, but it was just enough for us bees to recharge and dig into some new and exciting topics. This week we’re looking at headless commerce and how small businesses can leverage...

New Normal Marketing: Cutting Through the Noise Using Social Storytelling
May 29, 2020

With stage one of re-opening officially underway here in Ontario, many businesses are scrambling to get their doors open and to reach out to their audience to let them know. - This week we're taking a look at some strategies for social storytelling an...

Adapting Digital Marketing to a Post Coronavirus World for Business
May 19, 2020

As the weather gets warmer and we get closer to the next stage of this new normal, our busy bees at the Hive have been collecting delicious tidbits of helpful information that we want to share with all small businesses.

Pivoting Your Business For The New Normal : Live NOT at the Hive : Episode 128
May 02, 2020

Businesses of all sizes are pivoting quickly and very successfully. What can small businesses do to pivot their business? How can we adapt? What new tools exist for small businesses to use to help the pivot? -