The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better shape now than it was two years ago. But the impa

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is

Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But among all the hype, no-one ever talks about the dra

The Wall Street Journal's coverage of whistleblower Francis Haughen's leaked documents from inside Facebook make for fascinating and at times very disturbing reading. Among the core findings are the w

Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first thing

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few yea

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of

The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and motivation can be harder to come by than a full ta

The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely predictable, and is the latest in a long line o

In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come under increasing scrutiny. However, not much has changed.