Digital Download with Paul Sutton
Personality Goes a Long Way: The Importance of Brand Voice
What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own? This week Paul is joined by brand voice strategist Bethany Joy to discuss why tone of voice is important, what it can achieve, and how to define a brand voice that isn’t just copying Innocent Drinks!
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