Digital Download with Paul Sutton

Digital Download with Paul Sutton

Latest Episodes

How to Futureproof Your Career for 2022
December 07, 2021

2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. Coasting is no lo

3 Key Challenges for Public Relations in 2022
December 01, 2021

The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better shape now than it was two years ago. But the impa

Tackling Sustainability & Avoiding Greenwashing
November 24, 2021

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is

The Downsides of Personal Branding
November 10, 2021

Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But among all the hype, no-one ever talks about the dra

Maybe It’s Time to Quit Facebook
November 03, 2021

The Wall Street Journal's coverage of whistleblower Francis Haughen's leaked documents from inside Facebook make for fascinating and at times very disturbing reading. Among the core findings are the w

Is Share of Search the Missing Link in Comms Measurement?
October 27, 2021

Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows the line of thought that one of the first thing

The Most Popular Metrics in PR in 2021
October 20, 2021

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the industry is now compared to where it was a few yea

What Does it Take to Build and Market an App?
October 13, 2021

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest thing in the world. But the technical complexity of

Is Digital Connectivity Bad for our Mental Health? [rebroadcast]
October 10, 2021

The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and motivation can be harder to come by than a full ta

Trolling & Online Abuse: Enough is Enough
July 14, 2021

The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely predictable, and is the latest in a long line o