Digital Download with Paul Sutton

Digital Download with Paul Sutton


Latest Episodes

Personality Goes a Long Way: The Importance of Brand Voice
May 18, 2022

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own?

Facebook Advertising: The End is Nigh
May 04, 2022

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs h

Why Do You Still Have a Facebook Page?
April 20, 2022

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your po

Media, Celebrities & the Balance of Power
April 06, 2022

Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understa

Wikipedia for Business
March 21, 2022

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especia

NFTs. WTF?!
March 07, 2022

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As 'the next big thing', marketers have more than a passing interest. A

PR Survived the Pandemic! Or Did It?
February 20, 2022

Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as

How to Futureproof Your Career for 2022
December 07, 2021

2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. Coasting is no lo

3 Key Challenges for Public Relations in 2022
December 01, 2021

The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better shape now than it was two years ago. But the impa

Tackling Sustainability & Avoiding Greenwashing
November 24, 2021

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments have a critical role to play, the spotlight is