Digital Download with Paul Sutton

Digital Download with Paul Sutton

Latest Episodes

Need to Know: Sustainable Business Communications
September 26, 2023

Barely a day now goes by without a new climate milestone being broken or another extreme weather event wreaking havoc somewhere in the world. But while the causes of climate change are widely acknowle

Need to Know: The Impact of AI on Communications
September 12, 2023

Artificial intelligence is ushering in a new era of effective intelligent and convenient communication. At least, that's what ChatGPT would have you believe. But while the market for AI tools has expl

‘Need to Know’ season trailer
September 06, 2023

After a much longer than anticipated hiatus, the Digital Download podcast is back. And we're diving back into the digital communications world with a series of shows intended to catch you up on the la

Climate Crisis: What Are Communicators’ Moral Obligations?
July 19, 2022

As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organ

What do Consumers Want from Brands in 2022?
July 05, 2022

With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the

Metaverse Marketing: Hope or Hype?
June 21, 2022

Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Wh

How to Be Yourself on Social Media
June 07, 2022

Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to di

Personality Goes a Long Way: The Importance of Brand Voice
May 18, 2022

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own?

Facebook Advertising: The End is Nigh
May 04, 2022

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs h

Why Do You Still Have a Facebook Page?
April 20, 2022

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your po