Barely a day now goes by without a new climate milestone being broken or another extreme weather event wreaking havoc somewhere in the world. But while the causes of climate change are widely acknowle

Artificial intelligence is ushering in a new era of effective intelligent and convenient communication. At least, that's what ChatGPT would have you believe. But while the market for AI tools has expl

After a much longer than anticipated hiatus, the Digital Download podcast is back. And we're diving back into the digital communications world with a series of shows intended to catch you up on the la

As the UK sweltered through record high temperatures this week, climate misinformation went into overdrive. Recent reports show high levels of greenwashing and non-existent impact assessments of organ

With social justice, the cost of living crisis, war in Ukraine, COVID, the environment and the US Senate dominating the news agenda, there's an awful for consumers to take in. So when it comes to the

Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Wh

Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to di

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own?

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs h

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your po