Digital Download with Paul Sutton

Digital Download with Paul Sutton

Latest Episodes

Socially Mobile: Helping PR Practitioners Increase Their Earning Potential
June 23, 2021

In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come under increasing scrutiny. However, not much has changed.

Courage as the Key to Great Leadership
June 09, 2021

In the last year leaders have had to make difficult decisions, push through very uncomfortable situations and be resilient when things got really tough. More than 50 such people launched new PR agencies at a time when the world was in turmoil,

Podcasting for Business: Worth the Effort?
May 26, 2021

Podcasting continues to go from strength to strength, with over 180% more monthly downloads in 2020 than in 2019 according to Chartable. With demand at an all-time high, creators are launching more shows than ever before,

Boohoo: No Trust, No Ethics, No Problem
May 12, 2021

In the last 9 months, fashion retailer Boohoo has been investigated for modern slavery, been accused of making people work with no social distancing during lockdown, and been found to price the same garments at significantly different prices across its...

PR and the Hybrid Office
April 28, 2021

During the last year communications agencies and marketing departments everywhere have adapted to remote working and a virtual business model. But while for most it has been a bootstrapping exercise, for others it's been second nature. As a result,

Is Comms Measurement Finally Coming of Age?
April 14, 2021

During the pandemic the thorny topic of public relations measurement and evaluation has taken a back seat to things like, well, survival! But now that the business world is creating new ways of working and new methods of marketing,

Clubhouse: Next Big Thing or Much Ado About Nothing?
March 31, 2021

Clubhouse is being heralded as the latest breakthrough app in the social media world. Despite still being in beta, invite-only and not yet available on Android, the app reached 10 million weekly active users by the end of February. Critics, however,

Screen Time & Tech Addiction: How Worried Should We Be?
March 17, 2021

Over the last year, the amount of time we have all spent on screens has grown significantly. It's been less of a choice and more of a necessity. The average adult now spends around four hours per day on mobile devices or TVs,

Dealing with Redundancy in Marketing Communications
March 03, 2021

In the last year 10% of marketers were made redundant due to the impact of COVID-19 and another 13% were put on furlough. The latest data from the Office of National Statistics showed a record 395,000 redundancies in the UK between September and Novemb...

The Evolution of Content Marketing
February 17, 2021

Content marketing started to take off as an independent discipline in the mid 2000s as social media provided a new way for information and websites to be shared quickly and easily at low cost and at scale. A lot has changed since then,