Should brands get involved in the metaverse, or just ignore it? What even is the metaverse?! This week Paul is joined by blockchain developer Holly Atkinson and experienced digital strategist James Wh

Have you noticed the volume of people trying, and failing terribly, to be their authentic selves on LinkedIn recently? This week Paul is joined by PR consultant and business owner Antonia Taylor to di

What brands say and how they say it has come increasingly into focus in the last couple of years. So why do so many companies suck so badly when it comes to having a distinct personality of their own?

Facebook ads used to be brilliant for reaching highly segmented niche audiences and for creating a positive ROI. But not anymore. Interest targeting doesn't work like it used to and conversion costs h

Do your Facebook Page posts regularly get next to no engagement? Do the same posts on other networks perform considerably better? Do you sometimes question whether your audience is even seeing your po

Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative around stories, and brands have to fully understa

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing professionals have failed to crack. And yet, especia

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As 'the next big thing', marketers have more than a passing interest. A

Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations industry would not survive the pandemic as

2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand on new knowledge and skills. Coasting is no lo