Beyond The Baselines
Latest Episodes
A Private Members Club… For Kids
We might be booking our juniors for summer sleep away camp this March, but have we ever thought that a summer camp is really a private members club for kids?From the red clay tennis courts, and all the maintenance they entail, through to the enormous
Club Communications Are Key To Success
Danielle Chavez, Founder, Club Design StudioThe daily questions we ask ourselves over club communications how often should we email our members? Is it possible or should we make the weekly newsletter shorter? How do we integrate the club's website
Do The Pro Tours Affect Racquets At Clubs
by Ed Shanaphy There's always that guy. The guy that is on the sidelines of every tournament, from a WTA qualifier to an ATP Masters to a Grand Slam. The guy who amazes onlookers through his buildi
A Touch Of Management Class
An Historic Club's Metamorphosis Through Consultancy to Interim Management To Long-Term Strategy Completion Pretty Brook Tennis Club first called BeyondTheBaselines.com in late 2019. The club was d
Young Gun To Aronimink's Legendary PGA Teaching Pro
Young John Bierkan would bike through the parking lot at the club where his father was teaching golf most childhood mornings at 6am. These halcyon Pennsylvania mornings might have seen his siblings re
Writing And The Washington Post: How A Tennis Director Used Her Journalism Skills
Taylor Newman left college for two careers. Her love of writing led her to her daily, first shift - a beat journalist covering the DC Metro sports teams for the sports desk at the Washington Post. Ben
All In The Family
Hospitality runs in the family. Alexandria LaRocca, Director of Member Engagement at The Beach Point Club in Mamaroneck, New York, and Matt Assumma, who served at Ocean Reef Club in Key Largo, join th
Super Seasonal Secrets From A Leading Director
Two major seasonal jobs have just one director: Brett Gaede. From his first ever, post-college professional position at the renowned Nantucket Yacht Club, Gaede has made New England and Florida his se
Year-In, Year-Out, And Oddly, Year-Round At A Canadian Golf Club
It's not easy to engage members twelve months a year in the cold, frigid air of Canada when your only amenity is golf. Ash Chadha, general manager at Glencoe Golf And Country Club, is bringing members
The PGA Show: Clothing Surpasses Woods, Irons and Putters
This could be the best conference in our industry. It may be the biggest. It was the largest, according to the organizers, in over twenty years. The PGA Merchandise Show reached new heights this last





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