Beyond The Baselines
Latest Episodes
Innovation Is Key To Success In 2024
by Ed Shanaphy, CMAA We welcome in 2024 here at BeyondTheBaselines.com with a renewed vigor and an eye to a bright future in the private members club industry. Although 2024 will have its challenge
Burning Desire For Perfection Defines Winged Foot’s Retired Manager As He Climbs An Apogee
Colin Burns had only 4.5 years of experience in hospitality when he applied for the club managers position at Winged Foot, one of the most storied private golf clubs in the nation, if not the world.
Live From The PGA: McEnroe Brought Me Back To Tennis, Coaching and Teaching
Our first in a series of live podcasts, celebrated ATP Tour coach and director of racquets, known to his intimates as Van, our colleague and friend Allan Van Nostrand joins the BeyondTheBaselines.com
Where Everybody Knows Your Name
How do you make a private members club a destination? Aaron James, one of the leading club managers in our industry, believes it's all about creating a sense of community. His experience at facilities
Augusta Comes To Miami: Creating The Experience Which Breeds Loyalty
Imagine forming a global conference from the ground up. And a new breed of conference at that. One which encompasses what we know as the entire racquet sport industry, not just tennis, but pickleball,
Building Blocks: Pickle, Padel, & Paddle
Eric Loftus was there as a businessman through the past decade as tennis grew in the Northeast, and in New England, in particular. He's been building pickleball courts throughout the region and has se
Is Tennis Still A Sport For Just The Elite?
Tennis and golf are two sports central to all country clubs. With such a concentration of players and spectators emanating from the private members clubs, is it that tennis is still inaccessible to ma
Extraordinary Marketing For Junior Tennis
Jesse Gotlib, having served as Director of Junior Tennis at one of New England's most elite clubs, has brought his learnings to the public sector and the inner cities of Eastern Massachusetts. After f
Plan It, They Will Come For Pickle & Padel
Before Breaking Ground, New Club Has Hundreds Of Applicants Patricio Misitrano has been a Director of Racquets at some of the best-known clubs in the country. From the hallowed clay courts at both
The Nassau Club: Princeton’s Truly Private Eating Club
Princeton University is known for its eating clubs: Cap and Gown, Charter, Ivy and Colonial. But this private members club isn't associated with the university and doesn't hold open houses to find new