Appintop — Mobile App Marketing
Latest Episodes
13. Alexis Bonte. Erepublik Labs. Soft Launch of The Mobile Game
Listen in iTunes Guest: Alexis Bonte, The CEO of Erepublik Labs Company: Erepublik Labs The most known title of eRepublik Labs is free-to-play social MMOG eRepublik. Launched in 2008, eRepublik has 5 million registered users. This year the company is l
12.Scott Prather. PlayPhone. Social gaming networks: an alternative to app store distribution?
Listen in iTunes Guest:Â Scott Prather, the vice president of business development at PlayPhone Company:Â PlayPhone As practice shows, the most popular ways for players to find new games is to look at the top charts of the app stores. The competition for
11. David Chang. Gamblit Gaming. How to monetize mobile games with real-money gambling?
Listen in iTunes Guest: David Chang, the chief marketing officer of Gamblit Gaming Company: Gamblit Gaming Gambling games are some of the highest grossing apps in the App Store. Placed at  9 and 10 in top grossing overall US charts casino games from B
10. Mickey Maher. Unity Technologies. How to use game replays in mobile game marketing
Listen in iTunes Guest: Mickey Maher, senior director of business development at Unity Technologies Company: Unity Technologies Unity Technologies is behind the 3D game development engine. In 2014 the company acquired mobile game marketing startup Appl
09. Candy Yang. Aarki. Making the most of interactive advertisement
Listen in iTunes Guest:Â Candy Yang, Senior Business Development Director. Company:Â Aarki As the cost of advertising mobile apps growing, the app developers are looking for ways to increase click-through rates and overall effectiveness of mobile ads. Her
08. Paul Müller. Adjust.com. Mobile Analytics 2.0
Listen in iTunes Guest: Paul Müller,  CEO Company: Adjust.com Understanding where users come from, how they interact with an app and how much revenue they bring to the app developers are all essential questions. Many mobile developers work with the fi
07. Jan Hinrichs. Beluga Linguistics. How to localize mobile apps
Listen in iTunes Guest:Â Jan Hinrichs, Â Founder Company:Â Beluga Linguistics Many developers start off by creating an app for their local market. Yet, translating your app to other languages and making it available in other countries opens up new, often
06. Ouriel Ohayon. Appsfire. Apple’s crackdown on incent ads: what are the alternatives?
Listen in iTunes Guest:Â Ouriel Ohayon, Â CEO Company:Â Appsfire Apple is on the mission to make app ranking reflect its true popularity amongst users. So the company wants to fight incent ads and fake reviews, two popular mechanisms used by some app publ
05. Oren Kaniel. Appsflyer. How to analyse, measure and optimise user acquisition campaigns
Listen in iTunes Guest: Oren Kaniel, CEO Company: Appsflyer App publishers spend money on advertising but how do they know if the money is spent well? Independent tracking services help them understand sources and the quality of the users. AppsFlyer provi
04. Ashwin Venkatraman. InMobi. Native ads: how to increase conversions?
Listen in iTunes Guest:Â Ashwin Venkatraman, director of product management Company:Â Inmobi Native ads on mobile devices blend seamlessly in the app content. According to InMobi, native ads are claimed to be 5 times more effective than banner ads and the