Appintop — Mobile App Marketing
10. Mickey Maher. Unity Technologies. How to use game replays in mobile game marketing
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Guest: Mickey Maher, senior director of business development at Unity Technologies
Company:Â Unity Technologies
Unity Technologies is behind the 3D game development engine. In 2014 the company acquired mobile game marketing startup Applifier. Today we are going to talk about marketing mobile games with shared gameplays and cover the effectiveness and the future of video ads.
Our guest is Mickey Maher, the former general manager of US at Applifier, senior director of business development at Unity Technology. Download