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Guest: Oren Kaniel, CEO

Company: Appsflyer

App publishers spend money on advertising but how do they know if the money is spent well? Independent tracking services help them understand sources and the quality of the users.

AppsFlyer provides independent app tracking service that allows evaluating user acquisition channels, measuring their lifetime value and the channel profitability.

In this episode of AppInTop mobile app marketing podcast we talk to the CEO of Appsflyer Oren Kaniel, CEO and marketing director Ran Avrahamy.

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