B2B Marketing Mindset

B2B Marketing Mindset


Latest Episodes

An Old School Marketing Hack
August 22, 2024

In Episode 109, I'm interrogating my co-host Bill Lowell about how to correctly survey customers to get insights straight from the horses mouth.

How We Built Our Agencies
August 15, 2024

Bill and I have been in business continually for 34 years. In this episode we share the secret sauce that not only has kept us up and running but allowed us to gain significant clients and traction.

Why CEOs Don’t Trust Marketing
August 08, 2024

Today we are asking Paul Fioravanti to help us understand what's going on here and how marketing agencies and related service business can build credibility and trust with client leadership.

Conversion Secrets: Why Hubspot Personas Don’t Work
August 01, 2024

Today we share the five secrets to creating buyer personas that really connect with B2B buyers.

How PR Works To Build Credibility
July 25, 2024

Once again we tackle a mysterious subject to break it down and demystify public relations - how to score press for your agency or business. There's no secret to it - just good, old fashioned marketi

Driving The Sales Funnel With Video
July 18, 2024

Today, we'll be talking to Jeremy Shere from Expert Content Pros to understand how to use video to directly drive the funnel, how it works and new A.I. tools to make producing video more efficient.

COLD EMAIL VS. COLD CALLS
July 11, 2024

Are cold calls and/or emails dead? Or are you doing it wrong? Today we talk to sales expert Louie Bernstein to get an understanding about these two outreach tactics that are widely misunderstood and

5 Skills Marketers Need in 2024
June 27, 2024

Today's marketing landscape is changing by the week and we are sharing the top five skills you need to move up the ladder whether in a corporate job, an agency or to build a solid consulting career.

3 MUST HAVE VIDEOS TO SUPERCHARGE YOUR SALES FUNNEL
June 20, 2024

Today we are talking to Mark Wonderlin of Mosaic Media to get insight into how to leverage video in the sales funnel, the one video every business needs and more.

5 CRINGE WORTHY BRAND MISTAKES – Stop Doing These Things Immediately
June 14, 2024

We are going to share the most cringe worthy mistakes businesses make when it comes to branding. These mistakes dont just make you look dumb, they can hurt your business. Stay tuned for ridiculous b