B2B Marketing Mindset

Latest Episodes
Forget AI, Communities Are The New Internet
My guest today is Candice Grobler - community building expert. We're discussing the invisible iceberg brewing in the path of AI Titanic - are online communities taking over the marketing landscape?
Do THIS Before Using AI
My guest today says: If youre just plugging into ChatGPT like its some kind of marketing Jesus without a crystal clear offer, target, and brand AI will just scale the confusion thats already ki
WTF IS UP WITH MARKETING?
Today we have a guest who is asking the eternal question marketers face every day: W.T.F.
Is Thought Leadership Dead In the Era of AI “Experts”?
Today Im talking about thought leadership - what it is and if it still matters in the age of AI.
FIRING A THIEF FIXED OUR OPS
In 1995 I had an employee who was stealing from my company. "Cilia" was a bookkeeper. (Yes, now I know). Cilia wasn't just copping paper clips from the stock room. We're talking "really stealing a lo
Is A.I. In Sales The Work Of The Devil?
Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai - He is a fellow coach and doing some incredible things with te
The Profit Code Unlocked: What’s Holding You Back?
Today I'm interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while building in
Mastering Sales Playbooks – Strategy, process, and profit
In this episode I talk to Chris Lopes about Sales Playbooks - what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.
Selling Expertise: How To Leverage Influence
In this episode I talk to Patrick Prothe about influence - how to create it and wield it for coaches, consultants, marketers, trainers, speakers - anyone who sells their expertise.
To Niche Or Not To Niche
If you sell expertise for a living you've probably struggled with if you should generalize or focus on a niche. You keep hearing people say that "The Niche is where it's at" from a competitive stand