B2B Marketing Mindset

B2B Marketing Mindset


Latest Episodes

Forgotten Marketing Hack
July 11, 2025

In this episode of The B2B Marketing Mindset, I'm joined by Krystal Rudyk to explore what todays marketers are missing.

Forget AI, Communities Are The New Internet
June 19, 2025

My guest today is Candice Grobler - community building expert. We're discussing the invisible iceberg brewing in the path of AI Titanic - are online communities taking over the marketing landscape?

Do THIS Before Using AI
June 13, 2025

My guest today says: If youre just plugging into ChatGPT like its some kind of marketing Jesus without a crystal clear offer, target, and brand AI will just scale the confusion thats already ki

WTF IS UP WITH MARKETING?
June 10, 2025

Today we have a guest who is asking the eternal question marketers face every day: W.T.F.

Is Thought Leadership Dead In the Era of AI “Experts”?
May 29, 2025

Today Im talking about thought leadership - what it is and if it still matters in the age of AI.

FIRING A THIEF FIXED OUR OPS
May 22, 2025

In 1995 I had an employee who was stealing from my company. "Cilia" was a bookkeeper. (Yes, now I know). Cilia wasn't just copping paper clips from the stock room. We're talking "really stealing a lo

Is A.I. In Sales The Work Of The Devil?
May 15, 2025

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai - He is a fellow coach and doing some incredible things with te

The Profit Code Unlocked: What’s Holding You Back?
March 27, 2025

Today I'm interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while building in

Mastering Sales Playbooks – Strategy, process, and profit
March 14, 2025

In this episode I talk to Chris Lopes about Sales Playbooks - what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh.

Selling Expertise: How To Leverage Influence
February 27, 2025

In this episode I talk to Patrick Prothe about influence - how to create it and wield it for coaches, consultants, marketers, trainers, speakers - anyone who sells their expertise.