Talking about your motivation, the ‘why’ behind your business, has become very popular but it means nothing if it isn’t backed up by taking action. Action through which the people you’re trying to rea

Being seen as “the only” person in a particular field or sector is a great strategy for getting people to stay with you, whereas pursuing an approach where you want to be seen as “the best,” is more l

Bringing people together and encouraging their involvement in a community, means that everyone in that community ends up getting more from their efforts.

Now that physical events are back, taking advantage of what we learned from being fully digitally enabled in 2020 means we can fuse the best of both worlds.

The longer you are invested in something, you find clarity and the more fun you get back.

The content you create will click more with your audience if they can recognise values they share alongside the messages you’re putting across.

When the content you produce isn’t hard work for your audience to consume, you’re far more likely to keep them with you for the long-term. 

The content you publish for your audience is also a way of developing your own learning and creating a space you can continually come back to. 

It helps, when you’re putting your content out into the world, if you are part of the audience that you serve, and there’s no great divide between you and those you’re reaching out to. 

Building your audience goes beyond creating and sharing the content that will attract people. The relationships that arise from your work and how you apply yourself to the whole process are what make