It makes a difference when you bring fun into your content and delivery. More than anything else, it’s what people need.

When you have a way to tap into ideas, it means your well will never become dry.

Exercising the honesty muscle will help you in the long run. Creating and sharing have to be for the right reasons.

When the work is all on you, it can be very hard. When you get people involved, it changes everything. 

Having an audience and people to address presents new opportunities and opens up a whole new world to you. However, it comes with challenges to be aware of.

Creating a standalone identity for the work you produce that supports your business is a smart move that brings a host of benefits. 

Recognising who your work is aimed at means acknowledging that it isn’t for everyone.

When you create work for an audience that has taken the time to subscribe to you, taking them for granted or feeling entitled to having their attention, can spell danger. 

Bringing more of the real you and your own experiences to the content you produce, humanises your work.

Making something worth people’s time can be a more focused path than wanting to grow a large following.