Creating an event that simultaneously delivers for an in-person and online audience presents a huge opportunity. But it doesn’t come without hurdles and plenty of logistics that need meticulous workin

When you have stories to share and an audience behind you, entertaining, as well as being informative and helpful to your audience, is definitely something to think about. 

Paid subscription formats where, as a content creator, you’re paid for the content you produce, looks tempting but in fact, the work that you share for free, can indirectly lead to income while giving

Being scared shouldn’t mean putting the brakes on your work. If you let fear get hold of you, you’ll spend your life conforming. And with so many people looking to make their mark today, who wants tha

When you pay close attention to what’s happening around you on a societal level, it can help you shape messages in your content that will bring people even closer to you.

Finding organic ways for your content to be seen means putting the emphasis on what you create, rather than on how much you hand over to someone else in order to get seen.

A newsletter from a person at a company packs more power than a newsletter from a company.  

Delivering an online course, when you’ve never done one before, can be one of the most rewarding things you ever do. From being someone who had never (until April 2021) delivered a course-like event b

When the right people find you, you don’t want them to walk away. When customers feel part of your club, they’re more like stay with you for the long run.

The more direct the relationship you have with your audience, the more opportunities you can both take from it. Plus the more secure you will be.