Still talking about the 7 Secrets of Persuasion by James Crimmins.  This episode we discuss Secret #4: Never Ask, Unearth - and Secret #5: Focus On Feelings, Not Facts.  We've got a couple very effective action items today as well! -

The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion.  Today, we give you tips and action items for secrets #2 & 3 - Change the act,

The next couple weeks, we'll be talking about the points, or secrets, James Crimmins Ph.D. outlines in his book - the 7 Secrets of Persuasion.  First, we define both marketing and persuasion.  Then we talk about his first secret: talking to the "lizard...

Mixtus Media specializes in book marketing and working with authors - from NT Times best sellers to those folks who self publish.  We get some serious info on how and when to handle your marketing efforts. - And, Jenn has some freebies for us!

Constantly keep refining the systems you use to make them as sharp and effective as possible. - 7 min 50 sec

Bringing new customers in the door all the time costs a lot of time and money.  You need systems in place that quickly move people from "newbie" to "old friend." - 9 min 26 sec

Not all media outlets are interested in the same aspect of your company.  You may have to emphasize certain aspects of your media release for each outlet.  Remember - this is marketing to target audiences! - 9 min 31 sec

Even if you're just trying to understand the results of your own measurements, it's always a great idea to output the results in different formats - written, spoken, infographics, etc - so that people who learn in different ways can absorb it. -

After you set your goals, it's just as important to track and measure the activities/tactics/techniques you use to chase them, as it is to track the results of those tactics. - 8 min 15 sec

For the next few episodes, we'll be discussing measuring your marketing efforts.  In order to know where you're going, you need to know where you are now.  Don't worry, we're taking baby steps! - 15 min 35 sec