Up Your Marketing!

Up Your Marketing!


Latest Episodes

UYM_077 – Zombie Chow
August 10, 2018

I made a comment about not buying logo'd promotional products.  Here's a brief rationale why. - 6 min 44 sec

UYM_076 – Following A Bad Plan Explained
August 08, 2018

I made a comment on social media last week, and I didn't explain myself well enough.  So here I am, hat in hand, to try to tell you all what I meant. - 5 min 55 sec

UYM_075 – Have Fun & Reward People
August 03, 2018

Don't be afraid to have fun with your next marketing effort.  Reward your target audience, as well as your employees and volunteers, with small, cheap gimmees. - 8 min 45 sec

UYM_074 – The Last Thing You Should Do
July 25, 2018

Want a chance to get ticked at me?  Well, listen to this episode!  I talk about advertising - the last thing you should do, and I mean that literally. - 12 min 39 sec

UYM_073 – We Accept Competitors Coupons
July 20, 2018

We talk about all the reasons you should start a couponing program for your business, regardless of what you do.  From the worst reason, to the very best reason.  Two quick actions for you to take right now! -

UYM_072 – Build Relationships To Influence Feelings
July 18, 2018

I tell you a terrible story about myself.  It's like a traffic accident - you'll want to take a good look.  Trust me, it has to do with the message in this episode. - 8 min 58 sec

UYM_071 – 6 Clarifications For C-Nap Plans
July 13, 2018

We've gotten a number of questions regarding the Cocktail Napkin Plans.  I try to make things clearer for you in this episode.  Make sure you listen for point #6 - "The C-Nap Charts & Graphs Card." - 9 min 32 sec

UYM_070 – Our 80/20 Principle
July 11, 2018

We spend a few minutes answering a question today about how Agile' Marketing Services works with our consulting services.  It's a variation of the 80/20 principle.  Take a listen! - 6 min 27 sec

UYM_069 – Emotionally Persuasive Marketing Messages
July 06, 2018

We take all of Crimmins' 7 Secrets and craft a compelling marketing message.  You can use this example to build your own message that gives a gut punch to your target market! - Get the book here: https://amzn.to/2I722s4 - 15 min 43 sec

UYM_068 – Persuasion Secrets 6 & 7
June 29, 2018

Our last two persuasion secrets from the 7 Secrets of Persuasion.  #6 is to Create Experience With Expectation.  #7 is to Add A Little Art. - Next episode, we put them all together and make a very persuasive message.  Get the book here: https://amzn.