Have you ever heard of a gym with a waiting list?CrossFit Leiden in the Netherlands has capped its membership at 400 clients. Instead of adding more people, the gym is focused on retention, increasing value for clients and raising average revenue per memb

Focusing on retention can improve just about every metric in your gym, from average revenue per member to length of engagement. In this episode of Run a Profitable Gym, host Mike Warkentin talks with Chris Cooper, Two-Brain founder and CEO, about all th

Could you acquire over 400 members for your gym? And if you hit that total, could you hold onto them?Today on Run a Profitable Gym, host Mike Warkentin chats with Rune Laursen, owner of BoxLife/CrossFit 5512 in Denmark. Rune made our December 2023 Top 1

Gym owners often think they have a marketing problem when they actually have a retention problem: It doesnt matter how many new clients you bring in each month if they arent sticking around!In this episode of Run a Profitable Gym, Chris Cooper present

Many paths lead to millionaire net worth as a gym owner, and one of them involves buying your gyms building.In this episode of Run a Profitable Gym, host John Franklin sits down with Brian Strump, a chiropractor and the owner of Live Active Charlotte,

Here are two big staff-related threats to a microgym: Coaches say I cant make enough money doing this and leave the fitness industry. Or they say I cant make enough money here and leave to start their own gyms.Whats a gym owner to do? You can start

Do you have a business model for your gym?In this episode of Run a Profitable Gym, host Mike Warkentin and Two-Brain founder Chris Cooper lay out five gym business models that have been proven to be successfuland thats based on data from thousands of

With just 1,700 square feet of usable space, Daniel Puringtons gym averages around $50,000 in revenue per month, allowing him to earn over $100,000 in net owner benefit, provide careers for four full-time staff members and pay two part-timers. In this ep

This episode of Run a Profitable Gym was recorded live in Dallas, Texas, during a meetup of the worlds best gym ownerssome of whom are featured in Chris Coopers latest book, Millionaire Gym Owner."Host John Franklin sits down with Taryn Dubreui

How can I stop working 70 hours a week? What will I do if an unexpected expense comes up? How am I ever going to retire?As a young gym owner, Two-Brain founder and CEO Chris Cooper asked all these questions, and at first he couldnt find any answers