In this show we are going to cover the second part of Onsite SEO, looking at more technical issues. Last week we looked at: The tools we use Site structure Title Tags Meta Descriptions Header Tags Duplicate Content Now it’s time to get a little...

In this show we are going to cover the first part of Onsite SEO. I’ll take you through running your own site audit: The tools we use Site structure Title Tags Meta Descriptions Header Tags Duplicate Content In the next show we’ll get a little...

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight. Using Goals...

On the Click and Convert podcast this week we have some controversial ad targeting updates from Facebook, Twitter changes its mind on its dashboard and we answer questions on your AdWords quality score.

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages. Just for clarity targeting SMEs is not a niche! We...

We have all experienced it, that feeling of deja vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it. This advertising trick, known as remarketing, is a great way to keep your product or brand...

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email marketing you may not understand why it is so popular. From optimising your staff’s time to optimising...

(In which Rob interviews world-leading marketer & entrepreneur Neil Patel.) Ever heard of KISSmetrics, Crazy Egg or Hello Bar? Well, a guy called Neil Patel either co-founded or founded all of those. The Wall Street Journal calls him a top...

On this week’s podcast we are discussing our old friend Twitter. There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it....

In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy. One of the major issues most websites face is a low volume traffic....