Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers. As...

We often focus so much on getting more and more people to our website, we often overlook their experience when they get there. Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more...

On the podcast this week I talk with musician, entrepreneur and social media strategist Damian Keyes. Damian founded The British Institute of Modern Music (BIMM) at age 18, which is now valued at over £50M. He then went on to build and...

On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products. Rob has 12 years experience of running online course and...

In this week’s show I interview Rebecca Lieb, author of the newly released book, Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy. Rebecca is a strategic advisor, research analyst, keynote speaker,...

Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised. A lot of this is down to marketing, or lack of it in the case of the failures. If you don’t pay as...

We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to...

In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach. Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end. With influencer marketing taking off and SEOs in...

In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more...

In this episode of the show we look at off site search engine optimisation. Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle. Optimising your website...