On this week’s podcast we are lucky to have Henry Stuart co-founder & CEO of Visualise - a virtual reality production studio. He is also the author of Virtual Reality Marketing: Using VR To Grow A Brand And Create Impact which is due to be...

2018 has been a year for regulatory change with MiFID 2, PSD2 and now the wiser impacting introduction of the General Data Protection Regulation (GDPR) on the 25th May.   Data protection and privacy regulations have existed in law for many...

When we start out in business often designing a logo or website is the nearest we get to thinking about a brand. A well developed brand can play a major role for your company. How it is perceived in the market, how it reflects your values and even how...

Affiliate marketing is an often overlooked marketing channel. Even though it can be one of the most cost-effective when it comes to driving sales or leads. It is one of the only marketing channels where you pay on a per sale basis, not per click. This...

Welcome to 2018 and for our first podcast of the year, I’m looking at some of the important updates we are going to see from the leading platforms. The key players make many changes through the year, but some of those to come are likely to have the...

Why does one website perform better than another in the search results? How can I ensure your website stands the best chance of ranking for your chosen target phrases? These are the questions anyone involved with search engine optimisation is...

Have you ever wondered why your Facebook ads don’t give you a return on investment? Yet other people are always raving about their success with them. Or do you continually see competitors bidding on generic terms on Google AdWords in your industry...

There are a few different approaches to search engine optimisation, dependant on your objective. It goes without saying that the first stage is always to carry out an SEO Site Audit. You need to maximise your advantage and having a search friendly...

Marketing videos when done well look simple and effective, but we’ve all been subjected to the “boring” corporate talking head. This week on the show we have an expert in video creation and animation, Michael Stiff, co-founder and Director of...

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker, US department store merchant (1838 - 1922). For many years we believed online marketing went a long way to counter this statement. To...