Tricks of the Trade(mark)
Latest Episodes
EMP&A Wrapped 2023
Erik wraps up a great 2023 at EMP&A in this special year-end episode.
Top Trademark Trends of 2023
Erik shares his annual roundup of this years top trademark trends in this podcast.
All About the New USPTO Trademark Search System
Erik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.
2023 Word of the Year: Authentic
Merriam Websters 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video.
What Are the Steps in the USPTO Trademark Application Process?
The trademark application process has many twists and turns, and can be better managed with the help of an experienced trademark attorney.
Trademark Lessons from Taylor Swift The Eras Tour
Erik reflects on similarities between The Eras Tour and the trademark application process in this podcast.
Top Tips for Avoiding Trademark Scams
Erik shares 3 quick tips for recognizing and avoiding trademark scammers.
Measuring the Competition
Erik shares some key questions to ask yourself when choosing a trademark attorney.
Trademark Application Checklist
The Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.
Bold Brand Bingo
Bold brands are everywhere you just have to look. Play along with our Bold Brand Bingo card at https://www.erikpelton.com/bingo/