Tricks of the Trade(mark)

Tricks of the Trade(mark)


Latest Episodes

EMP&A Wrapped 2023
December 27, 2023

Erik wraps up a great 2023 at EMP&A in this special year-end episode.

Top Trademark Trends of 2023
December 20, 2023

Erik shares his annual roundup of this years top trademark trends in this podcast.

All About the New USPTO Trademark Search System
December 13, 2023

Erik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast.

2023 Word of the Year: Authentic
December 06, 2023

Merriam Websters 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video.

What Are the Steps in the USPTO Trademark Application Process?
November 29, 2023

The trademark application process has many twists and turns, and can be better managed with the help of an experienced trademark attorney.

Trademark Lessons from Taylor Swift The Eras Tour
November 22, 2023

Erik reflects on similarities between The Eras Tour and the trademark application process in this podcast.

Top Tips for Avoiding Trademark Scams
November 15, 2023

Erik shares 3 quick tips for recognizing and avoiding trademark scammers.

Measuring the Competition
November 08, 2023

Erik shares some key questions to ask yourself when choosing a trademark attorney.

Trademark Application Checklist
November 06, 2023

The Trademark Manual of Examining Procedure (TMEP) for new trademark applications contains a useful checklist which seems simple, but contains many layers and nuances, as Erik shares in this video.

Bold Brand Bingo
November 01, 2023

Bold brands are everywhere you just have to look. Play along with our Bold Brand Bingo card at https://www.erikpelton.com/bingo/