Tricks of the Trade(mark)

Tricks of the Trade(mark)


Latest Episodes

25 Great Logos
November 05, 2024

Erik shares his favorite logos and what elements make them powerful branding tools in this episode.

The Value of a Trademark Registration
October 30, 2024

Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for busine

25 Differences Between Patent, Copyright and Trademark
October 23, 2024

Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode.

25 Reasons I Love Trademarks
October 09, 2024

Trademarks are everywhere, and Erik shares 25 reasons to love them in this episode.

John Legend Understands Trademark Protection
October 02, 2024

In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand straight from the artist himself!

25 Considerations for a Trademark Cease and Desist Letter
September 25, 2024

When dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode.

Do These 5 Things When Starting a New Business
September 18, 2024

We are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture.

25 Reasons to Use a Trademark Attorney
September 11, 2024

There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode.

Be Like Taylor: 3 Swift Trademark Tips
September 04, 2024

Taylor Swifts musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.

25 Classes of Goods and Services at the USPTO
August 28, 2024

When applying for a trademark, its important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this epis