Top Advisor Marketing Podcast
Latest Episodes
Episode 256 – How To Make It Easy for Prospects To Consume Your Content – With Malcolm Ethridge
You might have excellent content that’s dedicated to making your niche audience’s lives better. Now it’s crucial to make sure your prospects see your content and that it’s easy to consume. - Today, Matt speaks with Malcolm Ethridge,
Episode 255 – How To Work With Underserved Communities and Still Attract High-Net-Worth Clients – With Adri Miller-Heckman
How can you attract more high-net-worth clients and still help groups that are typically underserved by advisors? - Today, Matt is joined by Adri Miller-Heckman, founder of FemXadvisor. Adri shares the story of her rebrand into FemXadvisor and how sh...
Episode 254 – How To Use Facebook Ads To Market To Your Ideal Clients –– With Kelley Doutre
If you get super specific with your Facebook Ad targeting, will enough people see your ads? - Will you be competing for visibility with Facebook Ads from large financial companies? - Today, Matt speaks with Kelley Doutre,
Episode 253 – 8 Ways to Gain Competitive Advantage in Your Practice
Top advisors are champions in the industry because they’ve strategically moved their companies forward by gaining a competitive advantage. - In today’s episode, Kirk and Matt unpack eight ways to increase your competitive advantage.
Episode 252 – How to Create a Safe and Welcoming Space for LGBTQ+ Clients –– With Michelle Waymire
The LGBTQ+ community is still heavily underserved by financial advisors. Are you aware of LGBTQ+ clients’ unique planning needs and how to create a safe environment for different identities? - Today, Matt speaks with Michelle Waymire of Young & Scrap...
Episode 251 – 4 Ways for Advisors to Increase Prospect Quality Over Quantity
Lead generation is dying a slow, wonderful death. Large numbers of leads are no longer the ticket to marketing success for advisors. - Today, Matt and Kirk dive into four ways to increase your quality of prospects –– and stop focusing on quantity.
Episode 250 – Latino Communities Are Ready To Begin Talking About Their Money, But Where Should They Go? – With Jannese Torres-Rodriguez
Latino communities are underserved, and many don’t know who to speak with or where to begin talking about their money. - In this episode, Matt speaks with Jannese Torres-Rodriguez, host of the Yo Quiero Dinero podcast about her podcast aimed towards L...
Episode 249 – How RIAs Can Fulfill Every Compliance Requirement Without Sacrificing Time –– With Will Bressman
It’s overwhelming for advisors to make the jump to RIA and become their own governing body. But it can also feel liberating if you have tools that make it easy for you to fulfill compliance activities. - Today, Matt talks to Will Bressman,
Episode 248 – Reasons for Advisors to Drop the Jargon and Start Using Sketches to Explain Financial Concepts –– With Carl Richards
Many advisors believe that if they aren’t using big words and acronyms with clients, then they aren’t proving their credibility. - Today, Matt speaks with Carl Richards CFP®, Creator of the Behavior Gap and the Sketch Guy column,
Episode 247 – Reduce Time and Costs During Your Advisory Firm’s Transitions –– With Jeremi Karnell
Today, Matt talks to Jeremi Karnell, president and COO of Truelytics. Truelytics is a leading business-intelligence SaaS (software as a service) platform in the wealth management sector. - Truelytics is the first end-to-end data-driven platform that ...