Technical Marketing Handbook

Technical Marketing Handbook

TMH #13: Take Care Of Your Expertise with Simo Ahava

December 14, 2021
TMH #13: Take Care Of Your Expertise with Simo Ahava

Published 14 December, 2021

It’s time for the last episode of 2021! I’m taking a little holiday break and will return in 2022 with new episodes.

(Remember that if you want to suggest a guest for me (please do!), you can send me an email with your suggestion: simo (at) I’m looking for a (more) diverse cast of guests; people who can talk with absolute expertise and authority about some aspect of technical digital marketing.)

In this episode, we’re treading in self-help territory again. Building and maintaining expertise in any given field is hard until it isn’t. I share some of my strategies for how to keep that baseline and foundational level of expertise strong and healthy, as I firmly believe that’s the only way to branch out to more advanced topics in the long term.

The best strategy? Engage and help others, and make knowledge sharing a reflex. When you impart your on knowledge on someone else, the net gains for you are resounding. 

Thank you so much for your support. This podcast has been a wonderful journey, and I hope you’ve enjoyed listening as much as I’ve enjoyed hosting the episodes. Thank you to all my wonderful guests, too!

Listen to the episode using the player or find it in your favorite podcast service.


  • 00:00:00 – Introduction.

  • 00:03:52 – A flimsy analogy between house construction and learning new things.

  • 00:06:35 – Tenets I live by when building and maintaining my expertise.

  • 00:07:43 – Why engaging in discussions and communities is the best way to incubate a solid baseline of knowledge.

  • 00:09:14 – Focusing on problem-solving and answering questions is a great way to structure your own learning, too.

  • 00:10:38 – Make knowledge sharing a reflex.

  • 00:15:08 – Parting words – Thank you for all your support in 2021!

Notes and references

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