Technical Marketing Handbook

Latest Episodes
TMH #13: Take Care Of Your Expertise with Simo Ahava
In this last episode of 2021, Simo discusses strategies for building and maintaining expertise in your chosen field.
TMH #12: Missing Motivation with Simo Ahava
In this personal episode, Simo discusses his recent motivation slump in data and analytics work as well as some ideas for overcoming it.
TMH #11: Product Analytics with Adam Greco
Adam Greco from Amplitude shares his thoughts on product analytics as well as the current state of the analytics industry.
TMH #10: Communication Struggles with Simo Ahava
In this solo episode from Simo Ahava, the topic is organizations' communication structures, Conway's Law, and agile methodologies,
TMH #9: Experimentation with Matt Gershoff
Matt Gershoff of Conductrics sits down with me to discuss experimentation, A/B testing, statistical inference, and how to help maintain an experimentation program in an organization.
TMH #8: Server-side Tagging and the Vegas Rule with Simo Ahava
Simo Ahava walks through some of the misconceptions about server-side tagging and outlines what an ideal future would look like.
TMH #7: Browser Tracking Protections with Simo Ahava
Simo sits down with Simo again to deliver a solo episode. This time, we walk through browser tracking protections, what they are, and why should we care.
TMH #6: Web Browsers with Simo Ahava
In this episode, Simo Ahava walks through the steps of what happens when you type a URL in the web browser's address bar and press enter.
TMH #5: Tag Management with Adam Halbardier
In this episode, Adam Halbardier of Google joins me to discuss tag management. We talk about the difficult engineering choices that the developers of the world's most popular tag management system fac
TMH #4: Search Intelligence with Dawn Anderson
Dawn Anderson from Bertey joins the podcast to discuss the world of search, Google's advances in algorithms, and how SEO and the academic world intersect.