The Marketing Insider: A Claritas Podcast
Latest Episodes
Audiences, Activation, and Acquisition - Part 2!
If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activat
Audiences, Activation, and Acquisition
This month we welcome guest Don Carli, President and co-founder of Nima Hunter, Inc.to talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it
Transforming The Business Of Campaign Execution
Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to
Surpassing All Ad Revenue Forecasts
One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in
New Privacy Legislations and How They Impact Your Marketing Efforts
Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Togethe
Why Measurement Will Be Key In 2023 (And Beyond!)
Get the low down from Claritas and SXM Media on what's new in the world of campaign measurement, from advances in podcast and digital audio advertising to CPG and purchase cards.
The Hispanic Market of Today and Tomorrow
Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth
Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven
Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers,
Census 2020: The Gold Standard of Demographic Data?
Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketers mind, especially after reports of population undercounts and delays in data releases. This m
The Future of Advertising is Reserved for the Metaverse
The metaverse. If you havent heard of it yet, dont worry. Its a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on