The Marketing Insider: A Claritas Podcast
Latest Episodes
Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns
Show NotesThe Upfronts may have just passed for this Falls lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in t
The Travel & Hospitality Industry
Show NotesSpring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we
Women In Business
Having just celebrated International Womens Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Res
Going Beyond the Surface With The Black Consumer Market
February marks the annual celebration of Black History Month, but its also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP
Identity Resolution: The Multibillion Dollar Industry
Its the first episode in a brand-new season of The Marketing Insider, and were diving into one of the industrys hottest topics identity resolution. Frequent guest of the podcast, Claritas own CT
Engaging the Influential Hispanic Market In 2021 and Beyond
Every year from September 15 – October 15, we cel…
Dispelling Senior Population Myths
At this point, most of us know how important it i…
Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream
Marketers know they should be measuring performan…
Solving the Dilemma of Privacy vs. Personalization
Solving the dilemma of personalization vs. privac…