The Marketing Insider: A Claritas Podcast

The Marketing Insider: A Claritas Podcast


Latest Episodes

Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns
May 18, 2022

Show NotesThe Upfronts may have just passed for this Falls lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in t

The Travel & Hospitality Industry
April 13, 2022

Show NotesSpring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we

Women In Business
March 16, 2022

Having just celebrated International Womens Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Res

Going Beyond the Surface With The Black Consumer Market
February 17, 2022

February marks the annual celebration of Black History Month, but its also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP

Identity Resolution: The Multibillion Dollar Industry
January 31, 2022

Its the first episode in a brand-new season of The Marketing Insider, and were diving into one of the industrys hottest topics identity resolution. Frequent guest of the podcast, Claritas own CT

Census 2020 – What’s Next?
November 17, 2021

The 2020 Census marked the 24th census in U.S. hi

Engaging the Influential Hispanic Market In 2021 and Beyond
October 13, 2021

Every year from September 15 – October 15, we cel…

Dispelling Senior Population Myths
September 15, 2021

At this point, most of us know how important it i…

Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream
August 25, 2021

Marketers know they should be measuring performan…

Solving the Dilemma of Privacy vs. Personalization
July 21, 2021

Solving the dilemma of personalization vs. privac…