The Why Behind The Buy

The Why Behind The Buy


Latest Episodes

Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox
May 28, 2020

COVID-19 has upended the world’s economy and forc…

Podcast Marketing & Measurement: Setting the Stage for Future Success
April 15, 2020

Podcasts are one of the most popular media going,…

The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
February 19, 2020

In the United States today, just over 42.5 millio…

Voter Trends: What Marketers Need to Know & Why Businesses Should Care
December 18, 2019

With less than one year to go before the 2020 ele…

Identity Graphs: Fuel for Your Marketing Engine
October 16, 2019

Identity graphs are becoming a key component of t…

Delivering Fresh CPG Marketing to a Multicultural Nation
August 14, 2019

The future of the U.S. is multicultural, and has …

Measuring Success in an Omnichannel World
July 17, 2019

Marketers have plenty of ways to assess the value…

The Hispanic-American Market: Living The pLatino Life
June 19, 2019

Even in 2019, misconceptions about Hispanic-Ameri…

The Asian-American Market – Crazy Rich and Growing Strong
March 26, 2019

Marketing to America’s fastest-growing population…

Finance Industry Segmentation & Fair Lending
February 07, 2019

Finance industry marketers need more than just a …