Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Togethe

Get the low down from Claritas and SXM Media on what's new in the world of campaign measurement, from advances in podcast and digital audio advertising to CPG and purchase cards.

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers,

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketers mind, especially after reports of population undercounts and delays in data releases. This m

The metaverse. If you havent heard of it yet, dont worry. Its a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on

Show NotesThe Upfronts may have just passed for this Falls lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in t

Show NotesSpring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we

Having just celebrated International Womens Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Res

February marks the annual celebration of Black History Month, but its also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP