The Marketing Insider: A Claritas Podcast

The Marketing Insider: A Claritas Podcast

Latest Episodes

Audiences, Activation, and Acquisition - Part 2!
June 28, 2023

If the episode title seems familiar, it's because this episode is a continuation of the one we released a week prior. Guest Don Carli, President and co-founder of Nima Hunter, Inc. had so much to talk about when it came to the topics of audiences, activat

Audiences, Activation, and Acquisition
June 21, 2023

This month we welcome guest Don Carli, President and co-founder of Nima Hunter, talk audiences, activation, and acquisition. What do these three themes mean to marketers? It's a little bit of who are your best customers and prospects? What does it

Transforming The Business Of Campaign Execution
May 17, 2023

Take a look at the calendar. Can you believe we are already midway through May? Q1 flew by and now we're headed into the busy summer season. This month on The Marketing Insider | A Claritas Podcast we welcome Claritas SVP of Email Products, Quinn Jalli to

Surpassing All Ad Revenue Forecasts
April 12, 2023

One of the most popular topics on the podcast has been anything and everything related to podcast and digital audio advertising, and for good reason. A few years ago, the ad revenue forecasts for podcast advertising were estimated to pass the $1B mark in

New Privacy Legislations and How They Impact Your Marketing Efforts
February 15, 2023

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Togethe

Why Measurement Will Be Key In 2023 (And Beyond!)
December 21, 2022

Get the low down from Claritas and SXM Media on what's new in the world of campaign measurement, from advances in podcast and digital audio advertising to CPG and purchase cards.

The Hispanic Market of Today and Tomorrow
October 26, 2022

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth

Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven
September 21, 2022

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers,

Census 2020: The Gold Standard of Demographic Data?
July 20, 2022

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketers mind, especially after reports of population undercounts and delays in data releases. This m

The Future of Advertising is Reserved for the Metaverse
June 15, 2022

The metaverse. If you havent heard of it yet, dont worry. Its a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on