The Marketing Insider: A Claritas Podcast

The Marketing Insider: A Claritas Podcast

Latest Episodes

New Privacy Legislations and How They Impact Your Marketing Efforts
February 15, 2023

Welcome to the 2023 season of The Marketing Insider | A Claritas Podcast! For our first episode of the year, we welcome two experts in the world of privacy: Claritas CTO, Al Gadbut, and the CEO and Founder of BlueSky Privacy, Teresa Troester-Falk. Togethe

Why Measurement Will Be Key In 2023 (And Beyond!)
December 21, 2022

Get the low down from Claritas and SXM Media on what's new in the world of campaign measurement, from advances in podcast and digital audio advertising to CPG and purchase cards.

The Hispanic Market of Today and Tomorrow
October 26, 2022

Claritas just released its annual U.S. Hispanic Market Report and in this 34-page compilation of data on the fastest-growing consumer market in the country, we cover everything from population growth

Digital Audio & Data Partnerships: A Match Made In Advertiser Heaven
September 21, 2022

Digital audio goes by several names but, either way, more than 2/3 of the U.S. population is expected to be listeners by 2026 and most daily audio listening happens on digital devices. Advertisers,

Census 2020: The Gold Standard of Demographic Data?
July 20, 2022

Despite the collection having been completed nearly two years ago, Census 2020 is still on every marketers mind, especially after reports of population undercounts and delays in data releases. This m

The Future of Advertising is Reserved for the Metaverse
June 15, 2022

The metaverse. If you havent heard of it yet, dont worry. Its a relatively new digital channel that advertisers are really only just now starting to incorporate into their strategies. This month on

Let’s Be “Upfront” About TV Advertising: How to get the most out of TV ad campaigns
May 18, 2022

Show NotesThe Upfronts may have just passed for this Falls lineup, but advertisers are already looking towards their next round of TV ad campaigns, and for good reason. TV advertising revenue in t

The Travel & Hospitality Industry
April 13, 2022

Show NotesSpring is in the air, Americans are getting the itch to travel, and the travel and hospitality industry is ready to welcome them back in full force. This month on The Marketing Insider, we

Women In Business
March 16, 2022

Having just celebrated International Womens Day on March 8th, this episode of The Marketing Insider is dedicated to women in business and features Jamie Blazevich of Buckeye Broadband. Jamie is a Res

Going Beyond the Surface With The Black Consumer Market
February 17, 2022

February marks the annual celebration of Black History Month, but its also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer market. Ron Cohen, VP