The Why Behind The Buy
Latest Episodes
Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox
May 28, 2020
COVID-19 has upended the world’s economy and forc…
Podcast Marketing & Measurement: Setting the Stage for Future Success
April 15, 2020
Podcasts are one of the most popular media going,…
The Black Consumer Market: Social Media and Cultural Heritage Reign Supreme
February 19, 2020
In the United States today, just over 42.5 millio…
Voter Trends: What Marketers Need to Know & Why Businesses Should Care
December 18, 2019
With less than one year to go before the 2020 ele…
Identity Graphs: Fuel for Your Marketing Engine
October 16, 2019
Identity graphs are becoming a key component of t…
Delivering Fresh CPG Marketing to a Multicultural Nation
August 14, 2019
The future of the U.S. is multicultural, and has …
Measuring Success in an Omnichannel World
July 17, 2019
Marketers have plenty of ways to assess the value…
The Hispanic-American Market: Living The pLatino Life
June 19, 2019
Even in 2019, misconceptions about Hispanic-Ameri…
The Asian-American Market – Crazy Rich and Growing Strong
March 26, 2019
Marketing to America’s fastest-growing population…
Finance Industry Segmentation & Fair Lending
February 07, 2019
Finance industry marketers need more than just a …
Claritas helps companies find customers. Through …
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