Theory of Content

Theory of Content


Latest Episodes

Episode 50!! The Googler, The Extract and The Bad Accent
January 09, 2020

If you’re writing for humans, you’re already doing both keyword and intent research.

Episode 49 – Mailbag and Josh’s Engagement (?)
January 02, 2020

Happy New Year! Santa made a mess at Amber's house. And, did you know that Joshua doesn't just collect Beanie babies but old gaming systems? We've also got exciting news to share, did Joshua get engaged ? Tune-in to hear all about it on this episode.

Episode 48 – THIS IS THE LAST TOC OF THE DECADE
December 26, 2019

What’s new in SEO? Google is using the carousel in more ways to organize stories relevant to the query. While it’s only being used for news right now, this definitely could have implications for how search results will appear in the future for other ki...

Episode 47 – The One About Duplicate Content and Keyword Cannibalization
December 19, 2019

This week, instead of pointing to the latest SEO news, we’re going to talk about Keyword Cannibalization, and want to share a great article that breaks it down, from Joshua Hardwick at ahrefs. Amber’s favorite part of the article: Keyword cannibalizati...

Episode 46-The Real Deal with Outbound Links
December 06, 2019

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles,

Episode 045 – The Dream Team Rides Again to Answer FaceBag !
November 28, 2019

The sharp increase in image carousels underscores the importance of image SEO and provides users with one more way to reach your pages.

Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman
November 21, 2019

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update.

Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest
November 14, 2019

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works.

Episode 42 – Tips and Trends
November 07, 2019

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years,

Episode 41 – Facebag or The Thread?
October 31, 2019

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn We...