Theory of Content

Theory of Content


Latest Episodes

Episode 46-The Real Deal with Outbound Links
December 06, 2019

What’s happening in SEO this week? Everyone is still talking about the November 8th Update. The consensus is that this update is returning nonsensical results, typically from bigger websites with larger link profiles,

Episode 045 – The Dream Team Rides Again to Answer FaceBag ! – Theory of Content
November 28, 2019

What’s Happening in SEO This Week? Rich answers in Google mobile search more than doubled since 2018. Image carousels also occurred 151% more often than the previous year. The sharp increase in image carousels underscores the importance of image SEO an...

Episode 044 – Who Needs a Lawyer? Most Likely You Do. With Special Guest Jamie Lieberman – Theory of Content
November 21, 2019

What’s happening in SEO this week? Marie talks about the potential for linking being significant to this latest update. She specifically mentions recipe bloggers and how they link to each other. Here’s the Google Update.

Ep 043 – What Is Wrong With Google? With Special Guest Host Carrie Forrest
November 14, 2019

Carrie Forrest What you’ve done with your site? How you’ve grown your site? What’s the most helpful bit of advice you’ve gleaned from this show? What’s your best advice? What’s going on with Google: Great video on Moz discussing how BERT works.

Episode 42 – Tips and Trends – Theory of Content
November 07, 2019

What’s happening in SEO this week? The Google Webmaster Conference was held in Mountainview this week. There are some takeaways! 5 tips and trends from Google Webmaster Conference Structured data. Over the years,

Episode 41 – Facebag or The Thread? – Theory of Content
October 31, 2019

What’s happening in SEO this week? Google Just Announced a Major Search Algorithm Change That Users Will Probably Love, and Some Businesses May Absolutely Hate What are we talking about this week?  The Thread From the Facebook Group: Kristi Bernadyn We...

Episode 40 – Be Thankful for the Traffic – Theory of Content
October 24, 2019

What’s happening in SEO this week? Google’s update to the no-follow attribute! OMGERD!  Google introduced no-follow in 2005. It’s 2019, and they’ve just updated it!  We now have rel=sponsored and rel=ugc. You can even use them together!

Episode 39 – Stars & Strategies – Theory of Content
October 17, 2019

Star ratings went away for a lot of Schema types. What do we think about it? Recipe and HowTo still keep their stars in rich results. The day to day operations of your website are as important as your content strategy. When do you rebrand, if ever?

Episode 38 – All about Hosting – Theory of Content
October 10, 2019

What’s happening in the world of SEO this week? h Breadcrumb structured data reports now available in Google Search Console The BreadcrumbList schema allows you to mark up the breadcrumbs on your site to generate breadcrumb rich snippets for your pages...