The M Word - Marketing, Meaning + What Matters

The M Word - Marketing, Meaning + What Matters


Episode 9: Find Your People and Be Helpful

July 15, 2021

Chris Rudolph is a husband, father of three and a business coach for digital agency owner, Freedom Business Family.
Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico (just south of San Diego). He helps digital agency owners grow their income, build a team, and spend more time with their family.
Connect with Chris  on LinkedIn, Facebook and Twitter!
Listen to other episodes of The M Word Podcast here.
Full transcript below:
Jennifer: [00:00:00] Hi, I’m Jennifer Mulchandani
Heather: [00:00:02] and I’m Heather Myklegard.
Jennifer: [00:00:04] Welcome to The M Word,
Heather: [00:00:06] Where we have uncensored conversations on all things marketing. Due to COVID, we are not recording in the studio and apologize for any poor audio or technical glitches. As soon as it is safe, we will have our guests with us in the studio, until then stay healthy and wear a mask.
Jennifer: [00:00:28] Hello and welcome to The M Word. My name is Jennifer Mulchandani
Heather: [00:00:32] and I’m Heather Myklegard,
Jennifer: [00:00:34] and today’s guest is Chris Rudolf. Chris is a husband, father of three and a business coach for digital agency owners called Freedom, Business, Family. Originally from Madison, Wisconsin, Chris and his family now live, work and volunteer in Baja, Mexico, just south of the San Diego border.
He helps digital agency owners grow their income, build a team and spend more time with their family. Welcome, Chris. We are so happy to have you on the podcast today.
Chris: [00:01:05] Hey, Jennifer and Heather, thank you so much for having me on. I’m really excited to be here.
Jennifer: [00:01:09] Terrific. Glad you can join us. Why don’t you open, Chris, by helping us set the stage and tell us a little bit about your business and your role in that business as it relates to marketing?
Chris: [00:01:22] Yeah, I’d be glad to, so I help digital agency owners really grow their business, but also spend more time with their family. So you think there’s a variety of different types of agencies out there that might specialize in Facebook advertising or social media or website optimization or SEO. I’m really helping them organize and position and their business and their life as well. So get a chance to really influence the marketing space by doing that.
Heather: [00:01:51] Chris, you mentioned that you’ve loved marketing. What do you love about it?
Chris: [00:01:55] I just think that the impact that marketing can have on any business, whether you have a product or service or even a nonprofit, it can literally change the scope of what you’re doing, because it’s all I really, I see marketing as making new connections and building trust with existing connections that really lead to action.
Then that could be: More sales, better attention, It could be more donors whatever that may be. That’s just, it’s just the way that you can really build trust. And it can either make or break, any company or organization. So it’s just really powerful and it’s all about relationships.
So that’s what I love about marketing. I know it gets a bad rap sometimes can be like a equivalent of a four letter word, but I really, when you really look at the gist of what it is. It’s just really powerful.
Heather: [00:02:40] So let’s look at first: your business. How do you market your business and how do you find these agencies so that you can help them better market their business?
Chris: [00:02:51] Yeah,


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