The M Word - Marketing, Meaning + What Matters
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Latest Episodes
Episode 61: The Super^Commercial Bowl Breakdown
If you watched the 2025 Super Bowl, you probably noticed more than just the touchdownsthere were some ads that were downright memorable, and were not just talking about the ones with the most celebrity cameos. In the latest episode of The M Word podcast
Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten
Ever wonder what makes a brand truly unforgettable? Its more than just a killer logo or a catchy tagline. Its about weaving together storytelling, design, and values in a way that feels authentic and stands out. In this episode of The M Word podcast, we
Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall
What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens? In this episode of The M Word, Scott Marshall, President and CEO of the Institute for Shipboard Education, shares his journey from
Episode 58: Jennifer Shares What Worked in Marketing in 2024
As we close out 2024, its the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industri
Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management
This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clientslike their values and
Episode 56: Finding Harmony in Business with Bianca Aiono
Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as
Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng
Theres nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went
Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund
In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey int
Episode 53: Diving into Thought Leadership and Innovation with Christopher Fox
In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career thats taken him from academia to consulting, Chris has a unique
Episode 52: Letting Go of Imposter Syndrome with Hannah Balliet
Have you ever felt like you're just one mistake away from being "found out" at work or in life? That nagging doubt that youre not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of U