The M Word - Marketing, Meaning + What Matters

Latest Episodes
Episode 64: Creativity, Community, and the Power of Experiential Marketing with Hallie Seltzer
What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.
Episode 63: Building Trust and Strategy with Tara Meehan
In todays fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trendsit's abo
Episode 62: The Impact of AI on Marketing with Antra Montmarquet
The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.The post Episode 62: The Impact of AI on Marketing with A
Episode 61: The Super^Commercial Bowl Breakdown
If you watched the 2025 Super Bowl, you probably noticed more than just the touchdownsthere were some ads that were downright memorable, and were not just talking about the ones with the most celebrity cameos. In the latest episode of The M Word podcast
Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten
Ever wonder what makes a brand truly unforgettable? Its more than just a killer logo or a catchy tagline. Its about weaving together storytelling, design, and values in a way that feels authentic and stands out. In this episode of The M Word podcast, we
Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall
What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?The post Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall first appeared on Arlington Strateg
Episode 58: Jennifer Shares What Worked in Marketing in 2024
As we close out 2024, its the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industri
Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management
This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clientslike their values and
Episode 56: Finding Harmony in Business with Bianca Aiono
Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as
Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng
Theres nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went