The M Word - Marketing, Meaning + What Matters

The M Word - Marketing, Meaning + What Matters


Latest Episodes

Episode 61: The Super^Commercial Bowl Breakdown
February 13, 2025

If you watched the 2025 Super Bowl, you probably noticed more than just the touchdownsthere were some ads that were downright memorable, and were not just talking about the ones with the most celebrity cameos. In the latest episode of The M Word podcast

Episode 60: A Deep Dive into Creative Branding with Brian Ver Straten
January 30, 2025

Ever wonder what makes a brand truly unforgettable? Its more than just a killer logo or a catchy tagline. Its about weaving together storytelling, design, and values in a way that feels authentic and stands out. In this episode of The M Word podcast, we

Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall
January 16, 2025

What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens? In this episode of The M Word, Scott Marshall, President and CEO of the Institute for Shipboard Education, shares his journey from

Episode 58: Jennifer Shares What Worked in Marketing in 2024
December 30, 2024

As we close out 2024, its the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industri

Episode 57: Andy Esser on Bridging the Gap Between AI and Human Insight in Wealth Management
December 05, 2024

This week on The M Word, Jennifer chats with Andy Esser, a financial advisor with over 20 years of experience in finance and law. Andy dives into why it's crucial to understand not just the numbers, but what really matters to clientslike their values and

Episode 56: Finding Harmony in Business with Bianca Aiono
November 07, 2024

Hustle culture often glorifies constant work and relentless ambition, equating success with how hard and long we grind. However, this mindset can lead to burnout and a hollow sense of achievement, as

Episode 55: Navigating Resilience and Authenticity in Business with Alicia Boateng
October 24, 2024

Theres nothing quite like starting your day with a warm cup of coffee. Meet Alicia, the founder of Alicia Boateng Designs, who aimed to elevate this essential morning ritual. In this episode of The M Word, Alicia shares how her product and business went

Episode 54: Entrepreneurship in a Competitive Male-Dominated Industry, with Rachel Oslund
October 10, 2024

In this episode of The M Word, Jennifer chats with Rachel Oslund, Certified Master Home Inspector and Managing Partner of LodeStar Inspection Services. They discuss the challenges and rewards of running a business, and Rachel shares her unique journey int

Episode 53: Diving into Thought Leadership and Innovation with Christopher Fox
September 26, 2024

In this episode of The M Word, Christopher talks with Jennifer about the real deal behind thought leadership and how it drives innovation. With a background in French literature and a career thats taken him from academia to consulting, Chris has a unique

Episode 52: Letting Go of Imposter Syndrome with Hannah Balliet
September 12, 2024

Have you ever felt like you're just one mistake away from being "found out" at work or in life? That nagging doubt that youre not as capable as others think you are has a name: imposter syndrome. In this episode, Jennifer is joined by Hannah Balliet of U