Is direct mail dead, or is it actually the secret weapon that your competitors are using while you're chasing clicks? What if the marketing channel youre overlooking could provide you with the highest ROI this year?The post Episode 67: Is Direct Mail De

What hidden power lies in a name? Can a simple name change really shape a products success in the market?On todays episode of The M Word, renowned behavioral management specialist James I. Bond reveals how iconic names and strategic branding can transf

Youre lost at sea, sharks swimming around you, what do you do? Dr. Rob Yonover answered this question himself when he invented the See/Rescue Streamer, a device used to easily find those lost at sea.The post Episode 65: Dr. Rob Yonover on Innovating fo

What if you could transform your small business into a powerhouse with nothing more than creativity and authenticity (even on a shoestring budget)? Hallie Seltzer joins The M Word to share how you can make a big impact, no matter the size of your budget.

In todays fast-paced business world, marketing is often misunderstood as a quick fix or a "nice-to-have" rather than a core, strategic function. But as marketing expert Tara Meehan reveals, it's much more than just catchy slogans or viral trendsit's abo

The future of AI and marketing is here, transforming how we create, communicate, and connect. This shift unlocks limitless possibilities for brands to engage with their audiences like never before.The post Episode 62: The Impact of AI on Marketing with A

If you watched the 2025 Super Bowl, you probably noticed more than just the touchdownsthere were some ads that were downright memorable, and were not just talking about the ones with the most celebrity cameos. In the latest episode of The M Word podcast

Ever wonder what makes a brand truly unforgettable? Its more than just a killer logo or a catchy tagline. Its about weaving together storytelling, design, and values in a way that feels authentic and stands out. In this episode of The M Word podcast, we

What does it take to lead a world-renowned program through uncertainty while shaping the next generation of global citizens?The post Episode 59: Leadership, Legacy, and the Future of Semester at Sea with Scott Marshall first appeared on Arlington Strateg

As we close out 2024, its the perfect time to reflect on the trends, challenges, and successes that shaped the year in marketing. In this final podcast episode of the year, Jennifer shares key lessons learned from working with businesses across industri