The Brand Journalism Advantage Podcast With Phoebe Chongchua
Latest Episodes
TBJA 039 Marcus Sheridan: How An Article Saved His Business From Bankruptcy
Marcus Sheridan is an entrepreneur who is known as the Web Marketing Guru. He for his pool company, he created the most visited swimming pool Website in the world which pulled his company through the housing collapse. See The Show Notes.
TBJA 038 Ed Carpenter: Three Key Elements To Tell Your Story
Ed Carpenter shares three key elements of storytelling to help brand your company. How he successfully transitioned out of the newspaper business and into brand journalism. See The Show Notes.
TBJA 037 Brian Smith: The UGG Boot Story-Fatten Upon Disappointment
Brian Smith brought a comfy boot to California decades ago. The Ugg boot became more than a billion-dollar business, but not without disappointing times. Brian shares failures and success tips in this episode. See The Show Notes.
TBJA 036 David Siroty: Creating Bonds With Consumers & Staying Relevant, Even After The Sale
David Siroty: keeping consumers engaged even after the sale; staying relevant to consumers. Coldwell Banker uses journalistic-storytelling to stay top-of-mind with its buyers & sellers. Tips you can use in your business. ThinkLikeAJournalist.com See T
TBJA 035 Katie Kerr: Helping Businesses Do Good For The World
Katie Kerr helps business do good in the world and become known for their great work through a non-profit she works for. Find out what it means to be a B Corp and why it's important to your company and consumers. See The Show Notes.
TBJA 034 Jeff Moore: Building Valuable Realtionships With Customers
Jeff Moore shares how he's successfully grown his two seafood companies by building valuable relationships with customers. Find out his key questions to engage and understand customers and their needs to help them achieve their goals. See T
TBJA 033 Graham Robertson: Making Consumers Love Your Brand
Graham Robertson on making consumers fall in love with your brand. Understand the importance of brand positioning statements, defining your consumer, and speaking the language of benefits to show consumers what's in it for them. See The Show Notes.
TBJA 032 Lisa Manyon: Building Relationships & Business Growth With Content
Lisa Manyon is "The Business Marketing Architect". She shares her method for developing effective marketing strategies by building relationships through content. Plus important tips to make your Website a consumer magnet. See The Show Note
TBJA 031 Mark W Schaefer: Using Twitter & Your Own Voice To Grow Business
Mark W. Schaefer shares how to target your audience on Twitter and gain followers who love your business. Plus, how a journalism background is the backbone for marketing today and what you can do to keep your audience engaged. See The Show
TBJA 030 Laura Rubinstein: Using Social Media To Successfully Transform Business
Laura Rubinstein is a marketing expert who shares social media strategies to successfully transform your business. Plus top tips to grow your tribe of brand evangelists. See The Show Notes.