The Brand Journalism Advantage Podcast With Phoebe Chongchua

The Brand Journalism Advantage Podcast With Phoebe Chongchua


Latest Episodes

TBJA 029 David Schmitke: Don't Be Afraid To Tell Your Story
November 14, 2014

David Schmitke, a former TV News Anchor gives tips on making videos for your business. How to engage your audience with storytelling. Plus, examples of how to craft a story using limited technology. See the Show Notes.

TBJA 028 Kirk Cheyfitz: Storytelling For Brand Success
November 12, 2014

Kirk Cheyfitz gives us the inside scoop on journalistic storytelling and the art of blending it with marketing to create effective stories that reach consumers.  How adding a brand journalist to your team can help your business. See the Sho

TBJA 027 Joey Bushnell: How To Get Your Content Seen On The Web
November 10, 2014

Joey Bushnell is an entrepreneur with practical advice on  producing content and then getting that content seen on the Web. In this episode, he gives tips on social media and producing high-quality, unique content that people

TBJA 026 Nedra Kline Weinreich: How Transmedia Storytelling Can Grow Your Business
November 07, 2014

 Nedra Kline Weinreich shares the influence transmedia story-telling has on consumers and how it is used to successfully build a brand. If you don't know what transmedia storytelling is, you must tune in to learn how it can h

TBJA 025 Douglas Burdett: Attracting Consumers Through Niche Blogs
November 05, 2014

Douglas Burdett explains why it's important to hire a brand journalist and how niche blogs attract consumers. Plus how to not only Think Like A Journalist but also think like a consumer. See the Show Notes.

TBJA 024 Elizabeth Sanchez: Branding Your Company With Video
November 03, 2014

Elizabeth Sanchez is a former TV News Anchor. She's also an author and brand journalist. In this episode of TBJA, she shares how to capture the emotions in a story and how to brand your company with video. See the Show Notes.

TBJA 023 Sue B. Zimmerman: Instagram Tips for Insta-Success
October 31, 2014

Sue B. Zimmerman shares how she increased her business by 40 percent using Instagram and launched a new business as the InstagramGal, coaching small businesses on how to use Instagram. See the Show Notes.

TBJA 022 Ed Alexander: How To Use Graphics & LinkedIn To Grow Your Brand
October 29, 2014

Ed Alexander shows how graphics and LinkedIn can help rapidly grow your brand. Plus how he used brand journalism to help turn his now health around. See the Show Notes.

TBJA 021 Joe Pulizzi: On How To NOT Be Ignored By Consumers
October 27, 2014

Joe Pulizzi, founder of the Content Marketing Institute, (CMI) shares how to make sure your business is not ignored. Plus how one big mistake caused him to change his career direction and successfully develop CMI. See the Show Notes.

TBJA 020 Dave Thompson: Getting Paid To Travel & Write
October 24, 2014

David Thompson enjoys traveling all around the world and gets paid to do it. In this episode, he describes his journey from adventurer to travel writer and entrepreneur. He also talks about his wine project in Napa and how travel companies can tell t