Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!

Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your own system for staying connected to your customers.

We continue our journey with a review of how the front desk impacts the customer experience.

Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.

Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.

Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.

Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.

Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.

This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.

Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.