The Profitable Stylist Podcast
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Latest Episodes
PS13: All About Authority
Bernard discusses the principles of authority and how respecting authority can help your business thrive!
PS12: The Grass IS Always Greener on the Other Side
Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.
PS11: The Customer Journey
Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.
PS10: The Success Triangle
Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.
PS9: Motivation is Like Taking a Bath
Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business.
PS8: Should New Stylists Get Walk Ins?
Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their...
PS7: Why You Should Teach Your Clients How To Apply Their Own Color
Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.
PS6: Keep Calm and Raise your Prices
In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!
PS5: Rescheduling on Steroids
Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.
PS4: How to keep your clients, pt. 2
Bernard continues his discussion regarding client retention and pre-booking their next appointment is another essential tool to keeping your customers!