Bernard explains how to build an income base using your knowledge and experience in any industry.

Bernard dives into the importance of building an audience beyond your own clientele.

Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.

Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.

Bernard focuses on social media as an essential tool in marketing in the hair industry today.

Bernard explains the importance of using the latest technology to market and improve your business.

Bernard talks about his experience in specializing in hair extensions and how that transformed his business.

As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.

Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.

After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.