The Business of Self-Publishing
Latest Episodes
Computer-Data Backup-Strategy for Small Businesses
Updated June 10, 2023 - Subtitle Safeguarding data is essential for every small business - Synopsis Protecting your computer data files is something every small business must know about and deal with
Sell Sheet Terminology for Book Marketers
Synopsis Book sell sheets are an essential and integral part of a books marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to
The 5 Basic Ingredients of Successful Book Marketing
Synopsis In order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding the
Sell Sheets: An Intro Guide for New Self-Publishers
Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading →
10 Reasons Self-Publishers Should Avoid Selling to Bookstores
Synopsis Trying to get bookstores to accept your book and give it shelf space is very time-consuming, difficult to achieve, and can become very costly for the self-publisher. Here are ten good reasons that a new self-publisher should AVOID spending … C...
5 Profitable Ways to Use Your Book’s Sell Sheet
Synopsis Your sell sheet is the equivalent of your books resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most
Personalize Your Foreword with Anecdotes to Make It More Powerful
Synopsis Anecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help … Continue rea...
Differentiation and Positioning for Authors
Synopsis In order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult … Continue reading →
3 Questions to Help You Decide if Your Passion Can Become a Profitable Business
Synopsis Turning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants – and is willing to pay … C...
11 Testimonial Sources for Non-fiction Authors
Synopsis Testimonials from a wide variety of people are a great way to bring credibility, exposure (eyeballs), and higher sales for your book. Here are eleven sources to find free testimonials that yo