The Business of Self-Publishing
Latest Episodes
The Top Reasons Non-fiction Books Do Not Achieve Success
Updated February 2, 2023 - Subtitle This list can help you make profitable changes to your book - Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel u
Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. Its not a quick or easy way to make money from your blog posts
5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast
Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading →
Benefits vs. Features: A Crucial Key to Selling More Books
Updated December 26, 2022 - Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it - Synopsis One of the biggest marketing mistakes we non-fiction authors
Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
Updated January 22, 2023 - Subtitle Needs versus wants in non-fiction book marketing - Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your rea
Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy
Updated February 16, 2023 - Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author - Synopsis Even though empathy and sympathy both involve
5 Surefire Ways To Optimize Your Book’s Sell Sheet
Updated December 10, 2022 - Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience
Is a Large Platform Critical for an Author’s Success?
Updated June 1, 2023 - Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success - Synopsis Creating a massive platform with thousands of f
Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good … Continue reading →
The Strategic Advantage of a Credible Book Foreword Author
Updated January 31, 2023 - Subtitle Without credibility, your book will not achieve the critical or financial success you seek - Synopsis For a book foreword to give a substantial strategic advantage