The Business of Self-Publishing

The Business of Self-Publishing

Latest Episodes

The Top Reasons Non-fiction Books Do Not Achieve Success
January 13, 2020

Updated February 2, 2023 - Subtitle This list can help you make profitable changes to your book - Synopsis Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel u

Repurposing Blog Posts: For Maximum Impact, Exposure, and Income
October 14, 2019

Synopsis Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. Its not a quick or easy way to make money from your blog posts

5 Easy Steps to Repurposing Your Blog Post into an Audio Podcast
September 12, 2019

Synopsis Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, … Continue reading →

Benefits vs. Features: A Crucial Key to Selling More Books
July 15, 2019

Updated December 26, 2022 - Subtitle If you cannot explain the benefits and features of your book, the readers will not buy it - Synopsis One of the biggest marketing mistakes we non-fiction authors

Understanding Your Reader’s Needs and Wants Can Lead To Higher Book Sales
March 14, 2019

Updated January 22, 2023 - Subtitle Needs versus wants in non-fiction book marketing - Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your rea

Successful Non-fiction Authors Do Not Confuse Empathy With Sympathy
December 13, 2018

Updated February 16, 2023 - Subtitle Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author - Synopsis Even though empathy and sympathy both involve

5 Surefire Ways To Optimize Your Book’s Sell Sheet
September 20, 2018

Updated December 10, 2022 - Synopsis To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience

Is a Large Platform Critical for an Author’s Success?
March 15, 2018

Updated June 1, 2023 - Subtitle A platform built on quality, not quantity, will help you build a following that will help you achieve success - Synopsis Creating a massive platform with thousands of f

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?
November 13, 2017

Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good … Continue reading →

The Strategic Advantage of a Credible Book Foreword Author
September 14, 2017

Updated January 31, 2023 - Subtitle Without credibility, your book will not achieve the critical or financial success you seek - Synopsis For a book foreword to give a substantial strategic advantage