The Business of Self-Publishing
Latest Episodes
Mass-Market Paperback Books vs. Trade Paperback Books: A Guide for Self-Publishers
Updated December 23, 2022 - Subtitle Understanding paperback formats in the U.S. - Synopsis Here is an explanation of the differences between the two main paperback books: mass-market paperbacks and t
Examples of Great Customer Testimonial Statements
Updated December 27, 2022 - Subtitle A handful of testimonials can give your business the sustained growth it needs for the long haul - Synopsis Testimonials are a very effective way to get more clien
Book Dedications to Spur Your Imagination
Updated January 2, 2023 - Subtitle Dedications are an easy way to make an emotional connection with the reader - Synopsis To be a successful book marketer, you must never miss an opportunity to reach
How to Write a Book Foreword: A Checklist for Authors
Updated March 2, 2023 - Subtitle Here is a list of essential questions to help you write a foreword - Synopsis Here is a list of essential questions you should think about to help you make sure you ha
3 Easy Steps to Adding a “Share Box” to Your Infographic
Updated on December 12, 2019 - Synopsis By adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic ea
How to Use Marketing Channels to Drive Book Sales
Updated February 7, 2023 - Subtitle Combining online and offline marketing channels is vital to selling books long term - Synopsis Understanding how online and offline marketing channels can work toge
Understanding the 3-Stages of the Buying Cycle Can Improve Your Book Sales
Synopsis Helping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the
3 Steps to Creating a Winning Sell Sheet for Your Book
Synopsis Sell sheets have a simple mission. To Sell More Books. They're really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and u
What Is a Tweetable?
Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading →
3 Easy Steps to Adding a Tweetable to Your Blog Post (Without a Plugin)
Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. - What You Will Learn 1. You will lear