Sounds Profitable
Latest Episodes
Revisit: How To Approach A Podcast Industry-Wide Education Initiative
Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry
Bringing More to the Table
Continuing Sounds Profitables mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series.
Blocklists Continue to Hurt News, & 3 Other Stories
The Download: All the most important this week in the business of podcasting
April is Adopt-a-Listener Month: A Conversation with Lauren Passell
Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers theyve uncovered for potential listeners, and how you can get involved.
S&P Revises Ad Spend Prediction & 2 Other Stories
Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P.How brands can tailor their audio ads to target co-listenersWhy news outlets are putting their podcasts on YouTubeQuick Hits:The 2023 Quill P
Radiodays Europe Recap: Trends, Highlights, and Research
In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague.
How to Murder a Podcast
This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found
AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South KoreaQuick Hits:Submissions for the Digiday Media and Technology awards are approaching their reg
RIP Baked-In Ads
Podcast advertising is in a weird phase. Were caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.Written by Bryan BarlettaEdited by Tom
Google Announces Ad Library & 2 Other Stories
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketpl