Sounds Profitable

Sounds Profitable


Latest Episodes

Revisit: How To Approach A Podcast Industry-Wide Education Initiative
April 26, 2023

Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry

Bringing More to the Table
April 25, 2023

Continuing Sounds Profitables mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series.

Blocklists Continue to Hurt News, & 3 Other Stories
April 20, 2023

The Download: All the most important this week in the business of podcasting

April is Adopt-a-Listener Month: A Conversation with Lauren Passell
April 19, 2023

Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers theyve uncovered for potential listeners, and how you can get involved.

S&P Revises Ad Spend Prediction & 2 Other Stories
April 13, 2023

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P.How brands can tailor their audio ads to target co-listenersWhy news outlets are putting their podcasts on YouTubeQuick Hits:The 2023 Quill P

Radiodays Europe Recap: Trends, Highlights, and Research
April 12, 2023

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague.

How to Murder a Podcast
April 11, 2023

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found

AMERICA Act Aims to Regulate Big Ad Tech & 2 Other Stories
April 06, 2023

This week on The Download:AMERICA bill aims to regulate big ad techPublishers find Q1 numbers not as bad as forecastedA deep dive into podcasting in South KoreaQuick Hits:Submissions for the Digiday Media and Technology awards are approaching their reg

RIP Baked-In Ads
April 05, 2023

Podcast advertising is in a weird phase. Were caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust.Written by Bryan BarlettaEdited by Tom

Google Announces Ad Library & 2 Other Stories
March 30, 2023

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketpl